Posts in category: SEO

What to include in my marketing strategy?

A good marketing strategy always requires good planning and methods for better efficiency in your results.

The marketing strategy is nothing more than a set of actions planned and taken to expose your brand to the public, whether with products, services, or other components, to increase your sales engagement and build a positive image of your business.

In a marketing strategy, it is vital to cover all relevant means of communication in your campaign, sending consistent and planned messages, reaching the target audience, meeting your advertising goals, and providing greater visibility and trust for your company or brand.

Establishing good plans and strategies makes credibility, loyalty and communication with the public grow efficiently and successfully, resulting in satisfactory interaction between the company and customers.

Essential steps to follow for a good strategy

1. Consistent audience or personas

Idealizing and studying your persona is an essential step in a marketing strategy, as it is where you will understand what your audience is looking for and needs. Enabling a better understanding and giving guidance on how to proceed with your strategy, for example, how to pronounce with the public ideal information to attract them, among others.

In creating your persona, it is essential to attribute particular interests, emotions, such as fears and desires, and personal stories for an even more precise and efficient strategy.

1. Marketing channels (communication)

Choosing the ideal channels for communicating with your audience provides better engagement with your campaign, where it is necessary to plan consistent messages and expose them to reach and arouse interest in your target audience.

After studying your persona, this choice favours investment in relevant channels, such as social networks, blogs, email marketing, video platforms, etc.

1. Tools

The tools are essential for an efficient and well-monitored marketing strategy, assisting in the analysis and conversion processes and offering information necessary to develop the entire campaign successfully. Check out some of the recommended tools below.

Google Analytics

Google Analytics is a tool provided by Google that allows you to analyze the performance of your website and monitor visits, keywords, most visited pages and other essential information.

Optimizely

Optimizely safely and efficiently performs A/B testing, where you can compare control and variation versions of a page and check which version has a better conversion rate, further optimizing your sales funnel.

WooRank

The WooRank tool is free of charge, providing SEO analysis and reporting for any website quickly and conveniently. Using it, it is possible to check where visitors come from social media data, among others.

Google Search Console

Google Search Console complements Google Analytics, providing information on impressions, clicks, CTR, average positions, video performance data and various other details on your website.

Measure the results of your strategy.

Measuring the results of a marketing strategy is always very important since it is through this process that a company can monitor data and investments on how its system is performing, making it possible to correct or improve inefficient points in the campaign.

Following all the metrics and with the help of the necessary tools, measuring results offers essential data on the entire progress of your campaign.

Main types of marketing strategy

Inbound Marketing

Inbound Marketing is a marketing strategy used to attract, convert, close the sale and build customer loyalty through organic, didactic and personalized means subtly, thus awakening the desire to buy or even buy from your company again. The measurement of results is also present in Inbound Marketing, carried out in real-time, visually displaying the entire strategy’s progress.

Content Marketing and SEO

Content marketing is a marketing strategy that works with Inbound Marketing, where the content aims to delight customers with your product or services. In addition to creating an image of authority for the company, you must also find the ideal keywords to connect the brand with its audience, spark people’s interest and attract them.

SEO techniques are used in the construction and development of websites, which are prepared according to the parameters established by Google, aiming for a good positioning of your website or blog.

Do you already know what to include in your Marketing strategy?

Knowing what to include in your marketing strategy is essential for a successful process and excellent results since it is from there that your company, products or services will be disclosed to the public, according to the planning carried out.

All the steps and tools available for your campaign can help businesses move towards success, ensuring better visibility, credibility and appreciation for the brand and its entire team.

Strategies with Google Ads: what it is, benefits and four tips on how to apply it.

Carrying out strategies with Google Ads is one of the most efficient and successful content and digital marketing methods. Save time and come and see how!

What is Google Ads?

Google Ads is a Google advertising platform where you can advertise your products or services through sponsored links. Using this tool makes it possible to view and control your budget and how you charge ads, such as CPC (cost per click), CPM (cost per thousand impressions) and CPA (cost per action).

Planning strategies with Google Ads allows your advertising to appear to everyone searching for products or services related to your offering. This way, you only pay when people visit your website, consume your content, or even call your company.

Google Ads is a way to pay to appear on the internet quickly and efficiently. The results obtained from ROI (return on investment) are excellent and satisfactory since the audience reached by the ads are people with segmented searches and likely to become potential customers.

Advantages when purchasing strategies with Google Ads

Appearing at the correct times in segmented searches brings the most diverse benefits to businesses, such as greater visibility and knowledge among potential customers. Check out some benefits of including Google Ads strategies in campaigns below.

Possibility of segmentation

The Google Ads platform allows you to target your ads in any way you want and that is most efficient for your strategy, through:

• Keywords;
• Segmentation by topics and channels;
• Target Audience;
• Ad display locations;
• Ages, backgrounds and languages;
• Programming days, times and frequency of exhibition;
• Choice of devices, such as computers, cell phones, tablets, etc.

Control your investment

One of the most significant advantages of strategies with Google Ads is the control of the amounts invested, such as the value in ads per month, day, campaign or even after the costs obtained by CPC, CPM and CPA. If you have invested in video ads, you only pay when they watch your video for 30 seconds, the entire video if it is less than 30 seconds or in cases of interaction with CTA (call to action) buttons.

Cost-benefit

Strategies with Google Ads are considerably more affordable than on other platforms, as it is possible to invest little, analyze whether the return was satisfactory and even start investing more without leaving the stipulated budget; of course, as the years go by and the number of competitors increases, the cost of keywords increases, but nothing out of the ordinary and still utterly accessible to all companies.

But what techniques can I apply to Google Ads strategies?

Trying to reach the public in any way is not an efficient way to follow strategies, as many like attractive, creative and exciting advertisements. With that in mind, we have listed some successful Google Ads strategies to reach your audience and have excellent returns.

Know your audience’s interests.

One of the resources provided by Google Ads, called In-market audiences, indiscriminately uses audience data collected by Google itself while we browse it. This resource allows companies to outline their goals and strategies based on this information, making the advertisement more effective and targeted.

Create dynamic and attractive ads.

Strategies with Google Ads allow your ads to be dynamic through remarketing tools. This tool helps ads for specific products or services appear to audiences who have already visited your website, showing them exactly what they want and attracting their interest.

Schedule ads at strategic times

With the tools made available by Google Ads today, it is possible to schedule ads at the desired times, but don’t choose just any time. It is essential to pay attention to the times that your team can return contact with leads. Otherwise, it is a waste of charges and possible opportunities.

Pay attention to competitor clicks.

As we have already mentioned, in Google Ads strategies, the advertiser pays every time someone clicks on their ads; competitors nowadays are clicking on ads and sucking up your budget without any need. Luckily, Google Ads can stop them by excluding IPs, so you can ban any IP from competing companies that don’t want to see your ads.

Ready to establish strategies with Google Ads?

With so many proposed benefits, Google Ads strategies with adequate knowledge and efficient techniques bring excellent returns on your investments and great credibility for your company with the public. Invest in inviting ads, put the tips presented into action and measure the results.

Look at our article “How to measure the results of my marketing strategy?” and integrate these metrics with your Google Ads campaigns!

Find out how to have a successful website for your business!

In addition to excellent performance in your marketing strategy, a successful website brings ideal recognition to your company.

What is Google Ads?

After all, do you know the importance of a successful website in your strategies and campaigns? Despite the most modern means of communicating with the public, the website is still considered a main online channel, which provides excellent opportunities for your company.

A website is the first vehicle sought when there is interest in purchasing services or products, and it is essential to contain the necessary information to present your company and arouse greater interest from customers, discreetly inducing them to complete the purchase.

Planning and creating a successful website begins with the digital marketing strategy, where your team must develop efficient plans and strategies to promote your brand, products or services on the Internet.

What to follow in digital marketing for a successful website?

Persona and Sales Funnel

Before applying digital marketing to your website, it is essential to consider the information about your already defined persona and the studied sales funnel so you can have a base from which to live and where to go. With all the information established, you can write the website content according to the two points of the strategy, such as:

• Home: Presentation of your company to the public;
• Who we are: Display of the history and details of your business;
• Services or products: Description of the products or services offered;
• Contact: Means of communication with your team or even a form.

Promote your successful website.

Promoting your website through other digital channels is essential; this way, you can attract an even larger audience and improve communication with your potential customers.

Paid media is an excellent option for promoting websites and making them a successful website, where you need to buy space to promote your brand, service or product. This way, it is possible to reach a more significant number of audiences.

It is also possible to use social networks and emails. Social networks have many people present there daily, providing good communication and total engagement with the brand. Despite not being talked about as much, many people still use it, and it is recommended to contain the signature of your website and a CTA to get to know you.

Stages of developing a successful website

Domain selection

Do you know what a domain is? Well done! Domain is a shortcut for people to find and visit a website in their browser. The website address must include the company’s name or keywords in the case of blogs.

Some of the tools used to purchase domains with the “.com” or “.com.br” extensions are GoDaddy and RegistroBR. Their prices are variable but completely affordable.

Server selection

Choosing a good server is essential for a successful website, as they are where your data, such as texts, images and videos, are stored in an internet space. Servers are classified into two types: shared and dedicated.

The shared server is generally used for companies just starting out or with little traffic demand, where they carry out their hosting by sharing space with owners of other websites.

The dedicated server is its own space, ideal for websites with a more significant amount of traffic and needs a vigorous host to keep them online.

CMS selection

The CMS or Content Management System is responsible for developing and managing content for a successful website. The owners of the most diverse companies tend to use WordPress, an efficient and effective tool in their functions.

One of its most significant benefits is its ease, enabling the creation of successful websites or exceptional blogs, even by people with little experience and knowledge on the subject. They are available in two versions for even more complete development.

Do you know how to create a successful website for your marketing strategy?

Having a successful website is one of the most important steps towards a good marketing strategy, as it is where the most relevant points take place, such as the exposure of your services, products or even brands. In addition, it is a space from which the customer will acquire the necessary information to understand the company better, thus deciding whether to purchase the offered items.

With the ideal techniques and tools, you can obtain excellent results and conversions from your successful website, promoting your strategies and companies’ growth, recognition and credibility.

How can Email Marketing help with my strategy?

Used to expand your communication with the public and make them potential customers, Email marketing is one of the leading Digital Marketing strategies.

When we talk about email marketing, we are talking about a digital marketing strategy, where we use email to advertise products, services or even your brand directly. In addition to being a low-cost option, applying it to your plan brings audiences from the most diverse places, increasing the growth and credibility of your company.

In the past, email marketing was widely used in the form of spam, sending emails inconveniently and disproportionately to all possible audiences. However, this has undoubtedly bothered them, tarnishing the companies’ image. After recognizing that this idea would not be working, the companies themselves started a movement where public authorization was required to send the email.

With this new method, this style of digital marketing strategy began to be carried out successfully, achieving excellent engagement and conversion with the public.

Accompanied by a predictable reach, flexible format and a significant financial return, email marketing helps you achieve various objectives, such as promoting your content, strengthening relationships and nurturing your leads.

Essential types of email marketing

At some point in your life, you may have already received a marketing email from a particular company offering its products, but it is crucial to clarify that this is not the only one. Email categories can range from providing the product to confirming your purchase. Check out some of the main types of emails now.

Newsletters

The newsletter is an email marketing method used in an informative and periodic manner, in which the email sent contains information around a topic, bringing customers closer to the brand and updating their knowledge.

With this email model, it is possible to analyze the public’s interest in the links in the content, helping to understand your customers better and create segmentations that meet their preferences.

Promotional emails

Promotional emails are the most common, used daily by the most diverse companies in the market. Its function is to offer your products or services to enable knowledge of them, as well as promotions, discounts, prices and other information that induce the reader to purchase.

In the body of the content, it is essential to use informative images and links directed to the website to arouse the public’s interest as soon as they open the message. It is important to remember only to offer products that will be sold, and it is always recommended that you present products that will attract the attention of your potential customers.

Welcome email

The welcome marketing email is sent after the public registers on your website, where they accept to receive your campaigns. This is a way of presenting and informing you of what you will receive from that moment on, helping you understand what to expect from your company.

Email list building

Building an email marketing list requires maximum attention from your team, as exaggeration or lack of analysis can result in discomfort from potential buyers and a bad image of your company. You mustn’t buy a list, as this way, you invade the public’s personal space without their authorization.

Boosting ads in form formats is also highly effective, where the form used to acquire data provides high-quality and attractive content, as do newsletters.

Email marketing tools

Having efficient tools for sending mass emails is essential, as it is from them that all the work takes place, delivering emails quickly and conveniently. The market offers the most diverse options for this service. See the most recommended ones below.

1. MailChimp

In addition to being a free option, MailChimp has essential and qualified resources, enabling the creation of personalized lists and layouts, even for people with little knowledge on the subject. The platform also measures the results of your campaign, further helping your team.

1. RD Station

RD Station is a national tool used to optimize all digital marketing strategies. This tool is responsible for understanding how customers interact with your company, ensuring a functional plan at the perfect times.

Now that you know the importance of email marketing in your company, are you ready to implement it?

In planning and executing marketing campaigns, paying attention to each strategy stage, such as email marketing, is always essential. Knowing how to carry out the entire process and having the necessary metrics and tools makes promoting your company, products or services even more effective, but be careful with spam.

Also, check out our explanation of why I should include email marketing in my digital strategy and invest in this successful method in your campaigns!

Tips on how to define themes for posts on your company’s social networks.

Attracting the public through social networks is relatively easy, but you need attractive posts so your ads can engage successfully.

But first of all, what is the importance of posts on the company’s social media?

The answer to this question is easy: establish a good relationship with your potential customers. Posts on social media are excellent ways to strengthen your relationship with the public, where you can publish creative and interactive ads that increase your engagement and the opportunities proposed.

Investing in an excellent digital marketing strategy on social media is essential, given that almost half of the world’s population is on these platforms daily, such as Facebook, Instagram, Twitter and YouTube. But it is essential to pay attention to posts on social media, their content, ways of interacting with the public and various other topics.

How can I start producing posts on social media?

We have listed below four essential tips to be followed when planning the production of posts to ensure great engagement and connection with your audience, assuming that publishing anything that does not have creativity and attraction is not effective and much less recommended.

1. Know your audience

A simple but fundamental tip for any strategy is to know and speak the same language as your audience. Knowing, studying and understanding the language of your followers brings incredible results, such as the connection between them and your brand.

Create a persona, involve their tastes and think about whether that content will solve a need in their life; if yes, publish the posts on social media and follow the incredible results generated.

1. Have open communication with your followers

Remember that the public loves interaction with posts on social media, even more so when the brand opens up to this interaction. Don’t hesitate to ask for opinions, ask questions and listen to what your followers have to say, as this way, they feel close and intimate with the brand, resulting in good interaction and excellent engagement.

1. Produce content suitable for each specific platform.

It’s essential to remember that each social network has different ways of engaging more than others. For example, images and short videos don’t grip as well on Facebook as on Instagram. The famous “copy and paste” is not one of the most effective solutions when it comes to posts on social media, so try to produce unique content for each chosen platform and notice the increase in engagement obtained.

1. Be human

When communicating with your followers through messages or even responding to comments on posts, act as a close person, with politeness and friendship and not just like a business robot. The public appreciates this intimate connection with the company, and feeling welcomed by the team is excellent for business.

Informative posts

Using informative posts, you can integrate everyday tips with your company’s services or products, bringing even greater visibility to your business, as followers love companies that provide solutions through practical and efficient posts on social media.

Put your followers in the spotlight through posts.

Often, customers buy a product or hire services from a particular company and, like it, automatically post on social media and tag the company. Put these customers in the spotlight, share positive feedback posts, success stories and even your testimonials. There’s no better advertisement than a satisfied customer.

Do you know the best social media posts for your strategies?

With the knowledge of tips and post formats on social media, you and your team can invest in this highly functional strategy with excellent returns if carried out correctly. Perhaps our article “Understand the importance of social media for companies!” can help you choose and plan your campaigns on social media.