Dashboard, what is it and what is it for

Dashboard, what is it and what is it for?

Below, we will provide you with a list of the best SEO modules for Prestashop, providing you with direct links to the Addons store and describing their functions and what they are used for.

  • Advance Search 4: One of the most complete modules for creating product filters. It generates different friendly URLs for each filter, and it is possible to incorporate a description and modify the title and meta-description of these pages. It allows instant Prestashop search and can be integrated into different website areas on the main page and in categories. It is a must for large stores with more than 5,000 products. Above all, it makes navigation much more accessible for users. Well configured, it can work wonders.
  •  Noindex, follow: This module implements the possibility (although from here, it should be integrated into Prestashop itself) of putting the product, category, CMS pages, manufacturers and brands as index/noindex, follow or nofollow.
  • It comes in handy when there are categories with few products and no text, which can impact the quality of the website and harm the rest of the website in terms of positioning. We need to consider the possibility of automatically putting the index categories in case certain conditions are met, but otherwise, it is a handy module in certain Prestashop stores.
  • Canonical SEO URLs: Another of the most common modules on web pages. Especially in stores with variations of the same product due to its colour, size, dimensions, etc. You have to be careful since it is possible that you are not interested in implementing canonical in certain products or categories, and you must always consult with the implementation, or directly, that they are in charge of doing it.
  • You have the possibility of making canonicals towards products, categories or a custom URL that you choose. It is complete in this sense and is one of the reference modules when addressing this problem.
  • Pretty URLs: We enter dangerous territory when we talk about this module, whose function is to eliminate the IDs of the Prestashop URLs, both on the product pages, categories… etc. The URLs are indeed cleaner, but on specific occasions, when trying to use an external module, there may be incompatibilities, or you may notice erratic behaviour. We recommend NOT using this module, although we often find clients who already have it installed and must adapt.
  • Redirect Management: On a day-to-day basis, it is expected to make some redirection to maintain the positioning of the product or category we are touching. For example, when deactivating or eliminating a variety from which we will no longer have more effects, we want to maintain the possible traffic it could bring us. That’s where the 301 redirects come into play. Although the usual thing is to manage them from the .htaccess file, to facilitate this task for not-so-technical users, it can be done from the Graphic Line module, which allows the necessary redirects to be managed by both the users themselves—store owners, as well as the person responsible for positioning the website.
    • SEO Expert: This module is one of the most powerful when working on an online store that has yet to go through any SEO or freelance agency. It allows you to modify titles and meta-descriptions in bulk by adding certain conditionals (by categories) and adding specific values ​​such as product title, price, primary type, prefix, etc. It also allows you to create custom OpenGraph tags for products since, By default, they take the default data of the product. We believe it is overpriced for its “real” utility, but it is another option to cover another part of web positioning.
    • Winamic Obfuscator: Highly recommended module for large websites with over 10,000 URLs. Allows obfuscation of internal and external links to avoid losing link-juice or crawl budget. It can be obfuscated directly in the descriptions of categories and products, as well as in the Prestashop .tpl files. The developer support is excellent, and in case of any improvement, they will be happy to implement it. It can be beneficial to unlink certain website sections, such as labels, and leave their functionality facing the user.
  • CategoryFields: Depending on the themes and versions of Prestashop, it is advisable to enter another description in the categories. This module allows us to create an additional field to put text wherever we want. Generally, the original definition of the categories is placed below the products, and the CategoryFields field is set below the h1 so that Google sees a brief description with the key terms, which can also be used for the users themselves and add filter buttons (in this case you can use the Advance Search 4 mentioned above).
    • Adding a hook (a piece of code) in the Prestashop .tpl files is necessary, so if you don’t have a lot of experience, it may not be the best option. This functionality is already built-in in some themes like Warehouse, and this module would not be necessary.
    • SEO by DevBlinders: This complete and FREE module is reminiscent of the WordPress YOAST SEO traffic light. It guides you with recommendations to optimize products and categories based on rules that this team of professionals has worked out well. On its website, you have a video explaining its functionalities. They also have several add-on modules for Prestashop that make life much easier.

 

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Other valuable modules for Prestashop

  • We also provide you with a list of other valuable modules for the day-to-day running of your store.
    • Product Catalog Module (CSV, Excel) Import: Import/update products en masse from CSV or Excel files. It is beneficial, especially in those stores with a large volume of products that need to synchronize with an external ERP or directly to make massive product changes.
    • Doofinder: This is an excellent alternative to the default Prestashop search engine. It is one of the most complete and user-friendly search engines. One of the main clients that has it is PCComponentes, where you can see how it works and the ease it gives the user when searching for products in your online store. The negative part is that its use has a monthly cost depending on the volume of searches you have in the store. However, if it improves the conversion rate by giving a better user experience, it is worth the investment.
    • Thunderfinder: The “free” alternative(no monthly cost) to Doofinder. It is very similar in terms of the user part. It also has an instant search function, and from what we have tested, it looks perfect. It is still a bit green in some parts, but we see a great future if it continues with the intention of being a single payment and continuing to implement improvements and new features. You can try the demo.
    • Premium Google Analytics Enhanced E-commerce: One of the most complete modules for tracking the visits and sales of your online store in Google Analytics. It allows sending sales from the back office if the user has an ad blocker in their browser, which is increasingly common. It depends on the version of Prestashop you use. A .tpl file may have to be modified, but it is very well-detailed in the module’s documentation. Luckily, for Prestashop 1.7, you don’t have to make any modifications (as long as you don’t use combinations, in which case you have to modify a file). It also allows integration with Google Ads and the remarketing section.
    • WhatsApp Chat: Module so customers can contact you through WhatsApp, one of the most common forms of customer service currently. It allows extensive configuration with different schedules, sharing URLs, etc. Customization of messages, icons, and devices, being able to choose several phones depending on the type of page. Combined with WhatsApp Business, it is one of the most powerful tools for a small store.
    • Google Merchant Center: Ideal complement to generate the data feed for Merchant Center in case you want to do SEM in your online store. It allows extensive configuration based on categories, product prices, etc. It has the possibility of incorporating a CRON call to auto-regenerate the product catalogue automatically.
    • One Page Checkout: Module to combine all the cart steps on a single page, increasing the sales conversion ratio and, consequently, the income and sales of your online store. It allows many configuration and customization options when making payments. It is one of the most complete in the Prestashop module store. Integration with all payment methods, account creation, guest orders, ability to customize cart style, redirect cart page on request, etc.
    • Cart Abandonment Pro: This is a complete module to recover carts abandoned by potential customers. Increase cart closing rate considerably. It allows you to create several reminders based on the customer profile, hours or days since cart abandonment, type of discount, etc. Depending on the type of your e-commerce, it may be an essential module.
    • Estimated Delivery: If you want the customer to see the estimated delivery of the orders, this module is what you are looking for. Allows the configuration of the estimated delivery of all products based on the transportation method. It helps improve the rate of adding products to the cart on the product page. Very easy to configure.
    • LitespeedCache: This is an almost essential cache module if you want to improve the speed of your Prestashop store. Your server also needs to have Litespeed technology to use it. It is the “connector” of this type of cache from which the stock can be configured and cleared. Indeed, it does not have nearly the configuration options of its counterpart in WordPress, but we have to adapt to what there is now. Recommended (in case you have a compatible server). It is recommended to implement LSCrawler together, although this requires a little more advanced knowledge. 
    • Mass Edit: This is a necessary module if we have an online store in Prestashop, especially when we have a specific volume of products and we want to make massive modifications simultaneously. It saves us a lot of time (and time is money!) since it allows us to carry out joint actions simultaneously, such as mass assignment of categories, price reduction, elimination of attributes, and everything you can think of. It also has filters by name, category, etc.
    • NTBackup: One of the most potent modules for backups and migrations. Although you can natively make a backup copy of the database from Prestashop, it does not allow you to make copies of the files, which this module does, and it also compresses them into .rar files and creates an installer in a single file. It is not a module that you usually have to use a lot since the hosting where you have the website hosted should take care of the backup copies, but it would not be the first website that we see that the hosting does not have backup copies and then we get the hands-on deck in this regard. It doesn’t hurt to make a copy every week (or depending on the work/sales of the store itself) to avoid more significant problems.
    • Redsys: This Innovate module provides many functionalities to the official module of this payment platform. It allows you to make returns manually and incorporate multiple payment gateways if necessary. You can also see the entire list of transactions from there without entering your bank’s platform.
    • Redsys insite: The perfect complement to the One Page Checkout module since it allows you to integrate the entry of the bank card data on the same order page, further reducing the purchase steps and streamlining the process, which increases the conversion rate. Innovate also develops this module, and the support offered by this agency is lovely. They are always looking for possible improvements to incorporate.
      • Promotions and discounts 3×2: If you want to make offers or discounts in your online store, look no further. This is the definitive module for making discounts on products, categories, etc. Very complete and potent. It will allow you to make discounts by quantity by type, activate or deactivate promotions, set the date of the upgrade, and give priority between the different offers conditional on price, total cart amount, user registration date, day of the week, text string in the URL (to offer discounts to visitors through Google Ads to improve conversion) and many more options. It can’t be missing from your store.
      • PayPal with surcharge: If you have an online store, PayPal is one of the best-known payment platforms on the Internet and one of the most used. Unlike Redsys, it has more commissions passed on to the seller. If you want to pass these costs on to the buyer, you can purchase this module, which adds the commission price to the buyer in the purchasing process. 
      • Shipping by zip code: Give Prestashop’s feature of charging for shipping by zones a boost and now organize it by zip codes. Carriers charge shipping by postal codes, and you can only sometimes configure it natively in Prestashop, which is why this module will be great for you, depending on the needs you have in your online store.

 

Difference between SEO and SEM

Difference between SEO and SEM

When we enter the world of online marketing, we often see concepts that are repeated a lot: SEO and SEM. But do you know how they differ? In this article, we will see their definitions and the differences, making it more transparent what each of them means.

Definition of SEO

SEO ( Search Engine Optimization ) is the set of techniques applied to a website to improve its position in search results at an organic level. SEO is the natural positioning of a website in search engines. At us, we are experts in knowing the Google algorithm to help our clients get more traffic to their websites.

Definition of SEM

SEM ( Search Engine Marketing ) refers to the practices implemented on a website to obtain the most outstanding possible visibility through advertising campaigns in search engines. In other words, SEM is the paid result of search engines. The advertiser pays each time a user clicks on the ad in exchange for appearing in the first search positions already reserved for this type of campaign. We are certified to be able to manage your campaigns.

What is the difference between SEO and SEM?

While SEO focuses on improving organic or natural visibility in search results, SEM is based on advertising campaigns through paid ads on search results pages.

Cost differences between SEO and SEM

As we have seen, a certain amount is paid in SEM each time the user clicks on an ad. The more clicks, the higher the cost and the chances of your visitors converting to your website.

This payment model is called PPC or cost per click or pay per click. You do not pay for the number of times the ad is shown but for those who click on it.

On the other hand, in SEO, we do not have to assume a cost for each visit as in the Google Adwords platform, but that does not mean that it is cheaper. The work and time required to optimize a website to rank naturally in search results can be much more significant.

While it is true that in the short term, an SEM campaign can be more expensive because an Adwords expert is needed, in addition to the cost of the campaign itself, things change in the medium and long term.

SEO is different from those tasks you do once on your website and need to remember. Content generation is a task in which you must work continuously to publish it periodically and keep it updated. Furthermore, website optimization and updates can always be done.

With what strategy can I obtain better results?

As with the cost or price of SEO or SEM, time is decisive in obtaining results. An SEM campaign can help you increase your company’s sales in the short term. Your website will appear almost immediately in the first search results.

In the case of SEO, it is different. Even if we work on the organic positioning of our website, we will not be able to obtain good results in less than six months. Even if you publish content frequently, your website has a good user experience and is technically well-optimized; you need to give Google time to get to know it and start ranking it.

This does not mean that SEM is better than SEO, far from it. When you stop investing, you immediately disappear from the search results. Therefore, you should consider all of these strategies. You have to work on them together.

How to combine your SEO and SEM strategy

SEO and SEM are two essential strategies in online marketing, and you have to know how to combine them to obtain optimal results. When you have just launched your business, you must implement your SEO strategy immediately. The longer it takes to do it, the longer it will take to get results.

However, if your website still needs to rank well in search results, you can combine it with an SEM strategy. Depending on the budget you have, the results will be greater or lesser.

Once your website starts ranking and gaining visibility in Google SERPs, you can use SEM campaigns for maintenance. Also, it could be more straightforward for some keywords to appear in the first results, so if your ads do well for those keywords, you can keep them.

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Can I do without SEO and focus only on SEM?

Although you consider SEM a good substitute for SEO, you should only do with organic positioning for your website. The conditions of the advertiser’s platform can change from one moment to the next, and their business can be affected.

Or even if your budget decreases or you have to stop doing SEM campaigns, your website will completely disappear from search results, which you should avoid at all costs. Therefore, we must always remember the importance of SEO.

You probably need to become an expert, but there are plenty of online tools, like GoDaddy’s search engine visibility service, to help give your website a boost. With keyword or content suggestions, SEO analysis or a virtual assistant, everything will be much easier than you thought.

Is it worth doing SEO and SEM?

SEO and SEM are two very different online marketing strategies, but using them together will allow you to maximize your results. It is important to remember that SEO and SEM are not substitutes, and neither of the two strategies is dispensable, least of all SEO.

SEM will help you obtain good results in the short term, but if you think about the medium and long term, SEO is the only strategy that will help you survive on the Internet. If you are starting with your website and want to know more about SEO or SEM, here are some articles that can significantly help. Come on!

At serprisers, we are leaders in the digital marketing sector as an SEM agency with hundreds of satisfied clients. What are you waiting for to be the next?

How much does it cost to make a page on PrestaShop

How much does it cost to make a page on PrestaShop?

The price of making a website in Prestashop

The price of an online store with Prestashop will depend on the domain, hosting, payment modules, additional modules and SEM, which we can invest. An online store with Prestashop can cost 1,500 euros to 3,000 euros. Prestashop is characterized by being accessible. That is, its download and installation are free—no monthly payments or commissions on sales. Anyone who wants to know the price for creating the website, in this case in Prestashop, can go to the main page of this CMS and investigate the developer’s section to find the most suitable one for the rate and needs of the project.

If you wonder how much an online store in Prestashop costs, this is your article. Ultimately, the question of how much an online store in Prestashop costs depends on adding or subtracting the following options and possibilities. But, before launching it, it is essential to evaluate how much an online store with Prestashop costs according to the features and functionalities that you have previously serprisers. At, we always remember repeating that the most crucial factor before knowing how much it costs to execute a project is the assessment and experience of the freelance developer who will carry it out. Therefore, the price of creating and making an online store in Prestashop can vary significantly since the value of this service depends on the complexity of each project on the Internet,

Developing the website is one of the first investments when setting up an online store. The collection of this money comes from the extra services that Prestashop offers, and to create any online store in Prestashop, you need more than just downloading the software for free. As with WordPress and as mentioned in previous paragraphs, you can only install Prestashop from the download link offered on their official website. On the Prestashop page, you can see the countless themes they provide for creating online stores. Follow all the steps on this page to migrate to PrestaShop successfully and continue selling online.

Is Prestashop free?

As we have seen above, the PrestaShop CMS is free software that you can download yourself from its official website and install on your server, but with this, you will not have an online store, only software that can function as an online store but you will need more than half the way still to go. Webasyst Shop-Script – an online store with a closed source contains several modules, downloaded plugins, and three design examples for your web page, costing 1,700 euros. But to get the most out of it, different aspects must be considered, including the price of creating an online store in Prestashop, its additional derived costs, and how to work with it.

Factors that affect the price of a page in PrestaShop

Several factors must be considered when calculating the price of making a page in PrestaShop. Here are the most relevant ones:

 

Custom Design vs. predesigned templates

The design of your PrestaShop page can be customized or based on a pre-designed template. A custom design can be more expensive as it will require the work of a professional web designer. On the other hand, predesigned templates are cheaper and easier to implement, but they can limit the originality of your page.

 

Required functionalities and features

The price of a page in PrestaShop will also depend on the functionalities and features you need. PrestaShop offers many options, such as product catalogues, shopping carts, payment gateways, and integration with social networks, among others. If you require advanced features or specific customizations, the price will increase.

 

Number of products and categories

The size of your online store, in terms of the number of products and categories, will also influence the price. The larger your catalogue is, the more time and effort it will require to configure and manage.

 

Integrations with third parties

If you need to integrate your PrestaShop page with other systems or services, such as inventory management systems or marketing tools, consider the additional costs associated with those integrations.

 

 

Costs associated with creating a page in PrestaShop

When creating a page in PrestaShop, there are several costs that you must take into account. Here are the main ones:

 

Development and design of the page

The development and design of your PrestaShop page can be done by a professional, or you can do it yourself if you have the necessary technical knowledge. If you hire a professional, the price will depend on the complexity of the design and the functionalities required.

 

Domain and hosting

For your PrestaShop page to be online, you will need a domain (the name of your page) and a hosting service (the space where your page will be stored). Domain and hosting costs can vary depending on the provider you choose and the type of plan you need.

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Extensions and additional modules

PrestaShop offers a wide range of extensions and add-on modules that you can use to expand the functionalities of your online store. Some extensions are free, while others have a cost associated with them. Consider these costs when calculating the budget for your PrestaShop page.

 

Maintenance and updates

Once your PrestaShop page runs, it will need regular maintenance and periodic updates to ensure its security and performance. You can choose to perform these tasks yourself or hire a professional to perform them for you. The costs associated with this will depend on the complexity of your page and the frequency of updates.

 

Options to reduce the cost of a page in PrestaShop

If you are looking to reduce costs when creating a page in PrestaShop, here are some options you can consider:

 

Use predesigned templates

You can use a predesigned template instead of investing in a custom design. PrestaShop offers a wide selection of templates that you can customize to your needs. These templates are cheaper and will allow you to save on design costs.

 

Limit the number of products and categories.

While it is tempting to have an extensive catalogue, limiting the number of products and categories can help you reduce the costs associated with creating and managing your PrestaShop page. Focus on the most relevant and popular products to optimize your budget.

 

Choose free or inexpensive integrations and extensions.

Consider free or cheap options when selecting integrations and extensions for your PrestaShop page. PrestaShop has an active community that creates and shares free extensions that can meet many needs. Carefully evaluate your options before making a purchase.

Conclusion

The price of making a page in PrestaShop can vary depending on several factors, such as the design, the required functionalities, the catalogue size, and integrations with third parties. Considering these factors and evaluating your needs is essential before calculating a budget. Remember that there are options to reduce costs, such as using predesigned templates and selecting free or inexpensive extensions. By making informed decisions, you can create a PrestaShop page that fits your budget and meets your business goals.

How much does it cost to create a store on shopify

How much does it cost to create a store on shopify?

It currently has a price of 9 euros per month. Ideal for growing businesses with one retail store. If you decide that Shopify is not the best e-commerce platform for your business, cancel your account from your control panel. Yes, we offer a 10% discount on annual and 20% on bi-annual plans when paid in advance. Shopify is certified at Level 1 under PCI DS standards. This means that all your data and customer information is ultra-secure.

Yes, Shopify supports numerous third-party payment providers. Read more about supported third-party payment providers. You can install Shopify POS on multiple devices, and we won’t charge you any additional fees. Your store activity across devices syncs with your Shopify admin. Although creating an online store with Shopify is a priori simple, we always recommend the help of a specialized freelance professional to get the most out of your business. But as it could not be otherwise, only some people want to pay the price of creating a website in WordPress, so many venture to create a free online store on some of the free platforms you can see in this article.

shopify dropshipping

Now that you know how to create an online store with Shopify, you will only have to add more products and advertise your online store with digital marketing through social networks (especially Facebook, Instagram and YouTube) and even with content marketing, writing blogs or creating your own. Today, we tell you how much it costs to have e-commerce on Shopify and what differences exist between this sales platform’s different pricing plans. Shopify hosts your online store and offers you all the necessary tools to create and manage any aspect related to online commerce. After completing the online store in Shopify, professional help may be required sporadically or regularly to ensure that it remains updated and optimized. It is an eCommerce developed on Shopify technology, which allowed them to quickly create a brilliant online store without worrying about hiring technical teams. Having the power to remove or add elements from our online store is a pleasure worth experiencing. If you feel disadvantaged because you need to gain design knowledge or want to start creating your website with WordPress, Shopify is ideal.

Let’s get to the point: with Shopify, you can quickly create a completely personalized online store without needing help. What I like most about Shopify is that it is a safe (and fun) option to create online stores for users who require WordPress and web design knowledge and even those who do not dare to take that leap but want to have one. The online store is a more comfortable way than having and managing an entire website. The first thing you should know about Shopify is that you must follow a series of steps to create an online store. To make the online store, you must know a little about Shopify’s options in its main interface (as seen in the previous image). Digitizing the business often means creating an online store as a virtual showcase that multiplies the possibilities of reaching broader audiences and taking products beyond the strictly local. It provides endless advantages that fit like a glove to those users who want to create an online store from scratch.

Checkout mainly helps us offer account registration service so that customers can choose whether or not they want to create an account in the online store and contact methods so that the customer can receive notification about their order via SMS or email.

How to modify metadata in Prestashop

How to modify metadata in Prestashop?

In this article, we will explain how to modify metadata in PrestaShop. If you own an online store in PrestaShop, you must know how to use metadata to improve the SEO positioning of your page. Metadata is information in the page’s HTML code that helps search engines understand its content and display it in search results.

Before starting, you must remember that PrestaShop offers the possibility of modifying metadata at the page and category levels. Page-level metadata applies to a specific page, while category-level metadata applies to all pages that belong to that category.

Elements that make up the metadata in PrestaShop

Before diving into how you can modify the metadata in PrestaShop on each of the different pages that make it up, we must know what elements make up this metadata.

Metadata on a PrestaShop website refers to the information used to describe and tag the content of pages, helping search engines and users understand what each page is about and improving the site’s SEO.

The elements that make up the metadata in a PrestaShop include:

  • Page title (title): It is also known as an SEO title or meta title. The name appears in the browser tab and search results. It should be brief, descriptive, and contain keywords relevant to the page’s content.
  • Description ( meta description ): It is a brief description of the page’s content that appears below the title in the search results. It must be concise and attractive to motivate the user to click the link.
  • Keywords ( keywords ): These are relevant to the page’s content. These words are used to index the page content in search engines.
  • Friendly URL: In the SEO world, it is known as “slug “. It is a URL containing keywords that are easy for users to understand. This can help improve the usability and SEO of the site.
  • These are the main elements, although the following aspects are also considered metadata, in this case they are not so important:
  • Tags: These are additional keywords that are used to categorize and classify the content of the page.
  • Images (images): Images can also have metadata, such as titles, descriptions, and alt tags. This metadata can help improve the accessibility and SEO of pictures on the site.

The metadata must be relevant and accurate to the page’s content, as this will help improve the visibility and positioning of the site in search engines.

How do we modify the home metadata in PrestaShop?

Modifying the metadata of the home page in PrestaShop is a crucial task to improve the positioning of the page in search engines and increase the website’s visibility. The home page is one of the most important pages on a website, so the metadata must be accurate and relevant.

To modify the metadata of the home in PrestaShop, you must follow the following steps:

  1. Access the Prestashop administration panel.
  2. In the menu on the left, in the “Settings” section, select the “Store parameters” option.
  3. Next, we choose « SEO and traffic ».
  4. When the tab is displayed, several pages will appear; in the case of the home, it is usually the so-called “index “.
  5. Select the page for which you want to modify the metadata.
  6. Once inside the page, you will see several options to change the metadata, such as the title, description or keywords.Prestashop

Modify metadata at the page level.

Modifying page-level metadata on a PrestaShop website is an important task to improve the visibility and ranking of pages in search engines. Metadata, such as the title, description, and keywords, helps search engines understand the content of a page and index it correctly.

To modify metadata at the page level in PrestaShop, you must first access the page you want to change in the PrestaShop back office. Once there, you can find the fields to modify the metadata in the “SEO” tab in the “Page Info” section.

To modify metadata at the page level, you must follow the following steps:

  1. From the starting position of our PrestaShop, we must go to the “Improvements” section.
  2. Once there, we must select the Design > Pages option. This will open a table of all our pages (categories or products do not enter this part).
  3. Once here, we can choose the page where we want to change the metadata.
  4. To the far right, we select the modify option using the pencil or displaying the three dots.
  5. Subsequently, a tab will open where you will find all the information associated with said page, from its title to the slug.

 

Steps to change the metadata of a category in PrestaShop

It’s important to remember that changing a category’s metadata is only one part of a website’s SEO strategy. It is also necessary to optimize the content and structure of the website to obtain better results in search engines.

Fortunately, changing the metadata of a category in PrestaShop is a simple process that can be completed in a few steps.

To change the metadata of a category in PrestaShop, follow these steps:

First, log in to your PrestaShop admin panel and navigate to the “Catalog” section in the main menu. Next, select the “Categories” option to see a list of all the product categories in your online store.

Once you have selected the category you want to modify, click on it to access its settings page. In the “Information” tab, you will find metadata fields such as “Meta Title” and “Meta Description“. These fields allow you to add text describing the category in question, which will be displayed in Google search results.

To change the category metadata, type the new values ​​in the corresponding fields and click “Save.” Ensure your meta title and description are accurate, descriptive, and relevant to the category in question. Also, include relevant keywords to help search engines correctly index your website.

Once you’ve saved your changes, verifying that the new metadata has been saved correctly is good practice. To do this, go back to the category page and check that the values ​​in the metadata fields match the ones you just entered.

 

Image geolocation and its impact on SEO

Image geolocation and its impact on SEO

In the world of SEO, any detail can make a difference. Geolocation is one of them. If you incorporate this technique into your positioning strategy, you can improve your visibility on search engines like Google, translating into more visits and, ultimately, a higher return on investment.

But what does image geolocation consist of? It is about associating a geographic location with the images you publish on your website. By doing this, you are giving Google additional information that it can use to improve your search experience. However, a debate continually arises as to whether this technique is effective. Does Google take into account that an image is geolocated? In this article, I tell you my personal experience and how you can geolocate pictures free of charge.

What is image geolocation?

Image geolocation is a technique that consists of associating metadata with images that are published on a website. This metadata includes information about the geographic location where the photo was taken, such as GPS coordinates. By associating this information with the image, the exact location of the picture can be identified on a map, improving web positioning and user experience. In case you didn’t know, when you use

your smartphone to take photographs, it saves different information and metadata, including the location of the image

Image geolocation is especially useful for local businesses or those that offer services in a specific region. Using this technique, your website is more likely to appear in the first search results when someone performs a search related to your geographic area.

Geolocation of images: an essential technique to improve the visibility of your website

In the digital age, an online presence has become vital to the success of any business. For a website to be successful, it is necessary to implement SEO strategies that are effective and help it rank in the first search results of Google. The geolocation of images has become a beneficial technique to improve the visibility of your website.

How is an image geolocated?

If you need to geolocate an image to know its exact location, there are several options you can use. The easiest way is to use the geolocation information embedded in the picture, known as EXIF ​​data. You can use free online tools like GeoImgr or Jeffrey’s Image Metadata Viewer to extract the location information.

Using mapping tools like Google Maps or Bing Maps, you can also geolocate an image. Drag and drop the image onto the map, and the device will provide you with the exact location of the picture. In addition, these tools allow you to view the site on the map and obtain additional information, such as the address and coordinates.

On the other hand, if you have a large number of images that you need to geolocate, you can use specialized software such as Geosetter or HoudahGeo to make the geolocation process more efficient. These tools allow you to add geolocation information to multiple images simultaneously, saving time and effort.

Tools to implement the geolocation of images on your website

Image geolocation is an important feature that can improve user experience and provide valuable information about the location of your images.

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GeoImgr

GeoImgr is an online tool that you can use for free but with some limitations. It allows you to work with the location information embedded in the EXIF ​​data of your images. With GeoImgr, you can view and edit the location information of your photos quickly and easily, allowing you to easily add, delete or modify the location information of your images.

To use GeoImgr, upload the image you want to geolocate or edit to the GeoImgr website. Once the image has been uploaded, you can see location information embedded in the image’s EXIF ​​data, including latitude, longitude, and altitude. GeoImgr also lets you view other EXIF ​​information, such as the date and time of the photo, camera model, and exposure settings. Among the pros of GeoImgr is its ease of use and availability online, which means you don’t have to download any software to your computer to use it. Additionally, GeoImgr is a free tool, making it even more attractive for those looking to save money.

However, a disadvantage of GeoImgr is that it only works online, and you have a daily usage limit of 5 images, so you will have to use an alternative if you want to geolocate a good number of pictures at once.

GeoSetter

GeoSetter is a free tool for Windows that allows you to work with geolocation information and other EXIF ​​data in your images. With GeoSetter, you can add, remove, and edit location information to your photos quickly and easily. To use GeoSette r, open the program and load the images you want to geolocate or edit. Once the pictures have been uploaded, you can view the location information embedded in the EXIF ​​data of each image in an easy-to-read table.

You can also see other EXIF ​​information, such as the date and time the image was taken and the camera model used. You can use the location map tool to add location information to your photos. GeoSetter allows you to search for the exact location on the map and add the latitude and longitude data to the picture.

Among the pros of GeoSetter are its ability to work with large amounts of images simultaneously and its functionality to edit multiple EXIF ​​data fields, not just location information. Additionally, the tool is free and available for download directly from the GeoSetter website. However, a potential downside to GeoSetter is that it only works on Windows operating systems. Also, the program’s interface can be a bit overwhelming for those who don’t have

Related questions

➤ Can I geolocate an image on Google if I don’t know the exact location?

Yes, it is possible to geolocate an image on Google, even if the exact location is unknown. To do this, you can use various online tools to analyze the image for clues that indicate its place, such as the presence of recognizable buildings or monuments in the photo, vegetation or weather. It is also possible to use the information obtained by doing a reverse image search on Google to find websites and social networks where the image has been published, which can provide more information about its location.

➤ Is it legal to geolocate images?

Image geolocation is not illegal as long as it is used ethically and legally. Image geolocation is a legitimate and helpful process to identify the geographical location of an image. It can be used for different purposes, such as research, security, urban planning, advertising and marketing.

➤ What type of information can I add to an image?

Some examples of information that can be obtained by geolocating an image include the country, state, or city where the photo was taken, the exact latitude and longitude of the location, the time and date the picture was taken, and in some cases, information about the climate and the natural environment. In addition, by geolocating an image, it is possible to obtain additional information about nearby places, such as museums, monuments, restaurants or shops, which can be helpful for travellers or tourists.

➤ What is the best program to geolocate an image?

Several online tools allow you to geolocate images, and one of the most popular among users is Geosetter. This free software tool can be downloaded and installed on your computer and offers many features and functionalities to geolocate images quickly and easily. Geosetter is especially useful for those who need to geolocate large amounts of pictures, as it allows location information to be added to multiple images simultaneously.

 

How to make good Link Building strategies

How to make good Link Building strategies

Link building is an essential strategy in search engine optimization, but it takes work. But from our SEO agency, we will give you all the guidelines to achieve it. To succeed in your link-building strategy, you must create high-quality, relevant content worthy of being linked to. Here are some tips to help you make an effective link-building plan:

Create quality content: The quality of your content is the key to generating links. Create content that is original, informative, entertaining, and that adds value to users. 

Identify your competitors: Identify your competitors and see who links to their websites. This will help you identify relevant websites that also connect to your website.

Look for linking opportunities: Look for websites that might be interested in linking to your website. For example, if you have a cooking recipe website, you can search for food blogs that might be interested in linking to your website.

Contact relevant websites: Once you have identified relevant websites, let them know you have content that might interest their users. But keep in mind that the contact must not be spam and that you must offer them quality content so that they consider linking to it.

Use link tools: Use link tools to track your links and check the quality of websites linking to your site.

Why is link-building important for SEO?

Link building is an essential strategy in search engine optimization (SEO). Links are like votes of confidence for your website, meaning that the more quality links you have pointing to your site, the more important and relevant it will appear to search engines.

However, not all links are created equal. Links from relevant, high-authority websites have a more significant impact on your ranking in search results. In addition, links from websites with a similar theme to yours have a greater weight for page ranking.

Link building also helps improve the visibility and traffic of your website. Links can be a significant source of traffic for your site, especially if they come from high-authority websites with a lot of traffic.

Know the different techniques of link-building

There are different link-building techniques that you can use to improve the authority and visibility of your website. Below are some of the most common methods:

  • Guest Blogging: This technique involves writing an article for another website and linking to your website from that article. This technique is effective as long as the website that publishes your paper has a similar theme to yours and is relevant.
  • Link Directories: Link directories are a list of websites organized by categories. These directories can help you improve the visibility of your website as long as the directories are quality and are not considered spam.
  • Link Baiting: This technique creates viral or controversial content that attracts links naturally. It is essential to remember that the content must be quality and valuable for users. Otherwise, it can have the opposite effect.
  • Broken links: This technique involves finding broken links on other websites and offering a link from your website as a replacement. This technique is effective as long as the content on your website is relevant and quality.
  • Link Building through Infographics: This technique consists of creating an informative and relevant infographic and promoting it on social networks and other websites. Websites using the infographic may link to your website as a source of information.

*We can also use our social networks to link since Google takes links and social traffic into account. For this, we can take into account a social media agency.

Learn how to create quality content to generate natural links for link-building

Content is the basis of an effective link-building strategy. You must create functional, relevant, original content to generate natural, quality links. Below are some tips for creating quality content.

Know your audience: Before creating content, you must know your audience and know what interests them. Research the most popular topics in your niche and create content that addresses those topics initially.

Be original: Originality is crucial in creating quality content. Try to offer unique information that is not easily found on other websites.

Offers value: The content must be helpful and provide value to users. Offer solutions to your users’ problems and try to answer their questions clearly and concisely.

Use images and videos: Images and videos can make content more engaging and easier to read. Pictures and videos illustrate your points and make the content more interactive.

Keep content updated: Content should be updated regularly to make it relevant and helpful to users. Try to update your content regularly and offer up-to-date information about your niche.

Link Building strategies

Identify broken link opportunities on other web pages.

Broken links are a unique opportunity to get quality links for your website. When finding broken links on other web pages, you can offer a link from your website as a replacement, generating natural and relevant links. Here are some tips for identifying broken link opportunities:

  • Use link analysis tools: Tools like Ahrefs, Moz, and Majestic can help you identify broken links on other web pages. These tools allow you to see broken links on your competitors and other web pages relevant to your niche.
  • Look for broken links on relevant web pages: Look for web pages relevant to your niche and check if they have broken links. These pages can be blogs, forums, and link directories.
  • Check the quality of broken links: Before offering a link from your website as a replacement, it is essential to check the quality. Ensure that the web page’s content is relevant and of quality before offering your Link as a replacement.
  • Offer relevant content as a replacement: Offer relevant content as a replacement for the broken Link. The content must be helpful to users and related to the web page’s content.
  • Contact the website owner: Once you’ve identified a broken link and have relevant content to offer as a replacement, it’s essential to contact the website owner to provide them with the Link to your website. Ensure you do it in a friendly way and provide value in return.

Connect with other websites through collaborations and public relations.

Partnerships and PR are a great way to connect with other websites and build quality links. Here are some strategies you can use to communicate with other websites through collaborations and public relations:

Identify websites relevant to your niche: Search for websites that are relevant to your niche and have a similar audience to yours. These websites can be blogs, online magazines, influencers, and other outlets related to your place.

Participate in events and conferences: Participate in events and discussions related to your niche to meet other website owners and build public relations. Be sure to bring your business cards and introduce yourself professionally.

Publish press releases: Publish press releases related to your website and send them to media outlets relevant to your niche. Press releases can be a great way to get media coverage and generate quality links.

Implement link exchange strategies with other related websites.

Link exchange is a common strategy in the world of link building. This technique consists of exchanging links with other websites related to your niche to increase the visibility of your website and improve its positioning in search engines. Here are some strategies you can use to implement link exchanges effectively:

Offer quality links: Offer quality links to the websites you want to exchange links. Ensure the links are relevant to your audience and point to useful and relevant content on your website.

Create relevant content: Create relevant, quality content that is useful to the audience of the websites you want to exchange links with. Quality content increases the likelihood that website owners will accept the link exchange.

Use link tracking tools: Use link tracking tools to ensure that the links exchanged are quality and have not been removed.

It is important to remember that link exchange should be done ethically and naturally. Avoid massive link exchanges with irrelevant or low-quality websites, as this can negatively affect your website’s visibility in search engines.

SEO for Real Estate

SEO for Real Estate

In the competitive world of real estate, standing out online can mean the difference between success and failure. SEO (Search Engine Optimization) has become essential to increase visibility and generate organic traffic to a real estate website. This article will explore the importance of SEO for real estate and provide practical tips on optimizing your website for better results.

 

What is SEO for real estate?

SEO for real estate refers to applying optimization techniques on websites and content related to the real estate sector to improve their visibility in search engines like Google. By implementing effective SEO strategies, real estate agencies can increase their rankings in search results, allowing them to reach a broader audience and generate more leads.

Importance of SEO in the real estate sector

The real estate industry is highly competitive, and having a solid SEO strategy can make all the difference in attracting quality leads. Some key benefits of SEO for real estate include:

1. Increased visibility online

SEO helps improve the visibility of a real estate website in search engines, such as Google. By appearing in the first search results, real estate agencies have a better chance of being found by people interested in their services.

2. Organic traffic generation

Organic traffic- visits from unpaid search results- is precious. By optimizing your website for SEO, you can increase the amount of organic traffic you receive, which translates into more business opportunities.

3. Greater credibility and trust

Real estate agents in the first search results are usually perceived as more trustworthy and professional. SEO allows you to build a solid reputation on the internet and build trust among your target audience.

4. Better return on investment

SEO is a profitable long-term marketing strategy. Unlike paid advertising, organic results obtained through SEO continue to generate traffic and leads at no additional cost.

 Real Estate

How to Optimize a Real Estate Website for SEO

Now that we understand the importance of SEO for real estate let’s look at some critical steps to optimize a website and increase its visibility in search engines.

1. Keywords and relevant content

The first step is to research keywords relevant to the real estate sector. Identify your potential clients’ words and phrases when searching for real estate properties or services. Then, create quality, relevant content that strategically incorporates these keywords.

2. Technical site optimization

Technical optimization of your website is essential to improve its performance in search engines. Ensure your site has a clear structure, proper meta tags, friendly URLs, and fast loading speed. Additionally, use appropriate semantic tagging to highlight relevant information in your content.

3. High-quality link strategies

High-quality links are an essential factor for SEO. Look for opportunities to get links from relevant and authoritative real estate websites. This can include collaborations with other local businesses, participation in specialized directories and the creation of helpful content that attracts natural links.

4. Local SEO and presence on Google Maps

If your real estate agency serves a specific geographic area, it is crucial to optimize your presence through. Create Google My Business profiles, add accurate business information, get positive reviews from satisfied customers, and make sure your website is optimized for local search.

5. Content marketing and blogs

Content marketing plays a crucial role in real estate SEO. Create a blog on your website and regularly share informative and helpful content related to real estate. This will attract your target audience and improve your website’s visibility in search engines.

6. Social networks and SEO

Social networks can complement your SEO strategy by generating more exposure and traffic to your website. Create profiles on platforms relevant to the real estate sector, share interesting content and participate in conversations with your audience. Be sure to include links to your website in your profiles and posts.

7. Responsive design and user experience

User experience is a critical factor in SEO. Make sure your website is mobile-friendly and offers intuitive navigation. A responsive design will ensure that visitors have a pleasant experience, which can increase the time spent on your site and reduce the bounce rate.

8. SEO analytics and metrics

You can’t improve what you can’t measure. Use analytics tools to monitor your website performance, organic traffic, conversions, and other vital metrics. This will allow you to identify areas for improvement and adjust your SEO strategy effectively.

9. Success stories in SEO for real estate

Some real estate agencies have achieved outstanding results through an effective SEO strategy. Study success stories and learn from their approaches. This can give you ideas and techniques to implement in your SEO strategy.

10. Common mistakes in real estate SEO

Avoid common mistakes that can hinder the success of your SEO strategy. Some errors include over-optimizing for keywords, using duplicate content, not updating content, and ignoring search engine guidelines. Stay current with SEO best practices and avoid these mistakes to maximize results.

Why hire SEO services for your real estate?

Hiring SEO services for your real estate can make a difference in your online presence and the growth of your business. One specialized in the real estate sector can offer you technical knowledge, experience and personalized strategies to maximize results. From keyword research to content optimization and quality link generation, having SEO professionals will help you stand out from the competition and achieve your online marketing goals. Remember to underestimate the power of SEO to boost your real estate success in the digital world.

 

Conclusions

SEO for real estate is essential to stand out in the competitive online market. By optimizing your website and content for search engines, you can increase your visibility, generate quality organic traffic, and convert more leads into sales. Follow the strategies mentioned in this article and improve your online presence in the real estate sector.

 

Frequent questions

➤ How long does it take to see results with SEO for real estate?

The time to see results can vary, but generally, it takes several months to significantly improve positioning and organic traffic. SEO is a long-term process that requires patience and consistency.

➤ Do I need an SEO professional for my real estate agency?

If you need SEO experience, hiring a real estate SEO professional or agency may be beneficial. They can help you develop an effective strategy and maximize your results.

➤ What tools can I use for SEO analysis?

Several SEO analysis tools, such as Google Analytics, SEMrush, Moz, and Ahrefs, are available. These tools provide essential data about your website’s performance and help you make informed decisions.

➤ Is it necessary to constantly create new content?

While creating new and relevant content regularly is essential, it is optional to do so daily. Instead of quantity, focus on the quality and relevance of the content you create.