The best SEO modules for Prestashop

The best SEO modules for Prestashop

Below, we will provide you with a list of the best SEO modules for Prestashop, providing you with direct links to the Addons store and describing their functions and what they are used for.

  • Advance Search 4: One of the most complete modules for creating product filters. It generates different friendly URLs for each filter, and it is possible to incorporate a description and modify the title and meta-description of these pages. It allows instant Prestashop search and can be integrated into different website areas on the main page and in categories. It is a must for large stores with more than 5,000 products. Above all, it makes navigation much more accessible for users. Well configured, it can work wonders.
  •  Noindex, follow: This module implements the possibility (although from here, we believe that it should be integrated into Prestashop itself) of putting the product, category, CMS pages, manufacturers and brands as index/noindex, follow or nofollow.
  • It comes in handy when there are categories with few products and no text, which can impact the quality of the website and harm the rest of the website in terms of positioning. We need to consider the possibility of automatically putting the index categories in case certain conditions are met, but otherwise, it is a handy module in certain Prestashop stores.
  • Canonical SEO URLs: Another of the most common modules on web pages. Especially in stores with variations of the same product due to its colour, size, dimensions, etc. You have to be careful since it is possible that you are not interested in implementing canonical in certain products or categories, and you must always consult with the implementation, or directly, that they are in charge of doing it.
  • You have the possibility of making canonicals towards products, categories or a custom URL that you choose. It is complete in this sense and is one of the reference modules when addressing this problem.
  • Pretty URLs: We enter dangerous territory when we talk about this module, whose function is to eliminate the IDs of the Prestashop URLs, both on the product pages, categories… etc. The URLs are indeed cleaner, but on specific occasions, when trying to use an external module, there may be incompatibilities, or you may notice erratic behaviour. We recommend NOT using this module, although we often find clients who already have it installed and must adapt.
  • Redirect Management: On a day-to-day basis, it is expected to make some redirection to maintain the positioning of the product or category we are touching. For example, when deactivating or eliminating a variety from which we will no longer have more effects, we want to maintain the possible traffic it could bring us. That’s where the 301 redirects come into play. Although the usual thing is to manage them from the .htaccess file, to facilitate this task for not-so-technical users, it can be done from the Graphic Line module, which allows the necessary redirects to be managed by both the users themselves—store owners, as well as the person responsible for positioning the website.
    • SEO Expert: This module is one of the most powerful when working on an online store that has yet to go through any SEO or freelance agency. It allows you to modify titles and meta-descriptions in bulk by adding certain conditionals (by categories) and adding specific values ​​such as product title, price, primary type, prefix, etc. It also allows you to create custom OpenGraph tags for products since, By default, they take the default data of the product. We believe it is overpriced for its “real” utility, but it is another option to cover another part of web positioning.
    • Winamic Obfuscator: Highly recommended module for large websites with over 10,000 URLs. Allows obfuscation of internal and external links to avoid losing link-juice or crawl budget. It can be obfuscated directly in the descriptions of categories and products, as well as in the Prestashop .tpl files. The developer support is excellent, and in case of any improvement, they will be happy to implement it. It can be beneficial to unlink certain website sections, such as labels, and leave their functionality facing the user.
  • CategoryFields: Depending on the themes and versions of Prestashop, it is advisable to enter another description in the categories. This module allows us to create an additional field to put text wherever we want. Generally, the original definition of the categories is placed below the products, and the CategoryFields field is set below the h1 so that Google sees a brief description with the key terms, which can also be used for the users themselves and add filter buttons (in this case you can use the Advance Search 4 mentioned above).
    • Adding a hook (a piece of code) in the Prestashop .tpl files may not be the best option if you don’t have a lot of experience. This functionality is already built-in in some themes like Warehouse, and this module would not be necessary.
    • SEO by DevBlinders: This complete and FREE module is reminiscent of the WordPress YOAST SEO traffic light. It guides you with recommendations to optimize products and categories based on rules that this team of professionals has worked out well. On its website, you have a video explaining its functionalities. They also have several add-on modules for Prestashop that make life much easier.



Other valuable modules for Prestashop

  • We also provide you with a list of other valuable modules for the day-to-day running of your store.
    • Product Catalog Module (CSV, Excel) Import: Import/update products en masse from CSV or Excel files. It is beneficial, especially in those stores with a large volume of products that need to synchronize with an external ERP or directly to make massive product changes.
    • Doofinder: This is an excellent alternative to the default Prestashop search engine. It is one of the most complete and user-friendly search engines. One of the main clients that has it is PCComponentes, where you can see how it works and the ease it gives the user when searching for products in your online store. The negative part is that its use has a monthly cost depending on the volume of searches you have in the store. However, if it improves the conversion rate by giving a better user experience, it is worth the investment.
    • Thunderfinder: The “free” alternative(no monthly cost) to Doofinder. It is very similar in terms of the user part. It also has an instant search function, and from what we have tested, it looks perfect. It is still a bit green in some parts, but we see a great future if it continues with the intention of being a single payment and continuing to implement improvements and new features. You can try the demo.
    • Premium Google Analytics Enhanced E-commerce: One of the most complete modules for tracking the visits and sales of your online store in Google Analytics. It allows sending sales from the back office if the user has an ad blocker in their browser, which is increasingly common. It depends on the version of Prestashop you use. A .tpl file may have to be modified, but it is very well-detailed in the module’s documentation. Luckily, for Prestashop 1.7, you don’t have to make any modifications (as long as you don’t use combinations, in which case you have to modify a file). It also allows integration with Google Ads and the remarketing section.
    • WhatsApp Chat: Module so customers can contact you through WhatsApp, one of the most common forms of customer service currently. It allows extensive configuration with different schedules, sharing URLs, etc. Customization of messages, icons, and devices, being able to choose several phones depending on the type of page. Combined with WhatsApp Business, it is one of the most powerful tools for a small store.
    • Google Merchant Center: Ideal complement to generate the data feed for Merchant Center in case you want to do SEM in your online store. It allows extensive configuration based on categories, product prices, etc. It has the possibility of incorporating a CRON call to auto-regenerate the product catalogue automatically.
    • One Page Checkout: Module to combine all the cart steps on a single page, increasing the sales conversion ratio and, consequently, the income and sales of your online store. It allows many configuration and customization options when making payments. It is one of the most complete in the Prestashop module store. Integration with all payment methods, account creation, guest orders, ability to customize cart style, redirect cart page on request, etc.
    • Cart Abandonment Pro: This is a complete module to recover carts abandoned by potential customers. Increase cart closing rate considerably. It allows you to create several reminders based on the customer profile, hours or days since cart abandonment, type of discount, etc. Depending on the type of your e-commerce, it may be an essential module.
    • Estimated Delivery: If you want the customer to see the estimated delivery of the orders, this module is what you are looking for. Allows the configuration of the estimated delivery of all products based on the transportation method. It helps improve the rate of adding products to the cart on the product page. Very easy to configure.
    • LitespeedCache: This is an almost essential cache module if you want to improve the speed of your Prestashop store. Your server also needs to have Litespeed technology to use it. It is the “connector” of this type of cache from which the stock can be configured and cleared. Indeed, it does not have nearly the configuration options of its counterpart in WordPress, but we have to adapt to what there is now. Recommended (in case you have a compatible server). It is recommended to implement LSCrawler together, although this requires a little more advanced knowledge. 
    • Mass Edit: This is a necessary module if we have an online store in Prestashop, especially when we have a specific volume of products and we want to make massive modifications simultaneously. It saves us a lot of time (and time is money!) since it allows us to carry out joint actions simultaneously, such as mass assignment of categories, price reduction, elimination of attributes, and everything you can think of. It also has filters by name, category, etc.
    • NTBackup: One of the most potent modules for backups and migrations. Although you can natively make a backup copy of the database from Prestashop, it does not allow you to make copies of the files, which this module does, and it also compresses them into .rar files and creates an installer in a single file. It is not a module that you usually have to use a lot since the hosting where you have the website hosted should take care of the backup copies, but it would not be the first website that we see that the hosting does not have backup copies and then we get the hands-on deck in this regard. It doesn’t hurt to make a copy every week (or depending on the work/sales of the store itself) to avoid more significant problems.
    • Redsys: This Innovate module provides many functionalities to the official module of this payment platform. It allows you to make returns manually and incorporate multiple payment gateways if necessary. You can also see the entire list of transactions from there without entering your bank’s platform.
    • Redsys insite: The perfect complement to the One Page Checkout module since it allows you to integrate the entry of the bank card data on the same order page, further reducing the purchase steps and streamlining the process, which increases the conversion rate. Innovate also develops this module, and the support offered by this agency is lovely. They are always looking for possible improvements to incorporate.
    • Promotions and discounts 3×2: If you want to make offers or discounts in your online store, look no further. This is the definitive module for making discounts on products, categories, etc. Very complete and potent. It will allow you to make discounts by quantity by type, activate or deactivate promotions, set the date of the upgrade, and give priority between the different offers conditional on price, total cart amount, user registration date, day of the week, text string in the URL (to offer discounts to visitors through Google Ads to improve conversion) and many more options. It can’t be missing from your store.
    • PayPal with surcharge: If you have an online store, PayPal is one of the best-known online payment platforms and most used. Unlike Redsys, it has more commissions passed on to the seller. If you want to pass these costs on to the buyer, you can purchase this module, which adds the commission price to the buyer in the purchasing process. 
    • Shipping by zip code: Give Prestashop’s feature of charging for shipping by zones a boost and now organize it by zip codes. Carriers charge shipping by postal codes, and you can only sometimes configure it natively in Prestashop, which is why this module will be great for you, depending on the needs you have in your online store.


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