Understand the importance of social media for companies!

Understand the importance of social media for companies!

by with No Comment SEO

Understand the importance of social media for companies!

Facebook, Instagram, YouTube, Twitter, LinkedIn… each social network has particularities, functionalities and specific applications, but they all have a common objective: to promote user interaction in the virtual world. Is that all it is?

How important is social media in companies’ digital strategy?

A key point in the digital marketing strategy is that social media has not only caused a transformation in the way people work on their interpersonal relationships, but they have also opened the doors to welcome brands, companies and entrepreneurs (rising or already consolidated in the market), providing a platform that allows for a closer and more humanized relationship with customers.

Here, we leave aside what we know about these social networks conventionally and move towards a more strategic vision of attracting customers, also used to increase the visibility of your business and the products and services you offer. To achieve this, there’s nothing like tapping into your audience’s feed, making them aware of (or remembering) the existence of your business while reacting to a post here and liking a photo there.

Social media vs. offline marketing

Social media, which emerged with the advent of the Internet, served as a way of democratizing mass dissemination, previously monopolized only in media such as TV, radio and all traditional offline marketing (ads in newspapers, magazines, billboards, cold calls and other resources). Investing in conventional resources can be costly or not allow for the assertive targeting we find on platforms such as Facebook, Instagram, and Linkedin Ads.

Learn how to take advantage of the organic reach of social media, but also invest in paid ads!

Although Facebook and Instagram have reduced organic reach (that in which there is no investment to boost publications), there are some ways to continue producing content and naturally engaging the public. Of course, this will not just be with advertisements for your product or service, as both users and the platform have a particular aversion to this type of advertising.

Valuable content on social media generates engagement from your audience!

It is essential to generate valuable content for your audience, not just focusing on your product or service, so as not to be that inconvenient person who only likes to talk about themselves.

Before producing and publishing content (and this applies to both social media and your website itself), it is essential to ask yourself: “How will this content contribute to my audience?” or “Does this content contain relevant information that deserves a special publication?”.

For you to better understand this type of strategy that consists of creating rich content, we can mention Egali’s Instagram, a Brazilian exchange agency with destinations in the most varied countries around the world.

Thinking from the perspective of an exchange agency (which could be this one or any other), it is necessary to remember that this service requires significant investment and medium and long-term planning. Therefore, it is essential to nurture, educate and prepare your audience through Inbound Marketing strategies so that they are prepared to close the deal.

With this, publications are created on social networks and blog posts on the website focused on the importance and advantages of exchanging curiosities about the culture and behaviour of the native population of the countries and various other topics without necessarily having an explicit disclosure regarding the services offered.

Although this example was used, this strategy can be used by brands and companies from the most varied segments operating in the market.

social media for companies

What about paid social media ads?

In addition to developing organic posts, we must recognize the importance and results provided by investing in paid social media advertising.

Sponsored campaigns are not at the mercy of the organic algorithm – after all, you are investing so that it appears in your audience’s feed – and it is also possible to carry out a series of segmentations, such as gender, age group, demographic data, interests, behaviour, relationship, occupation, among other characteristics of your consumer, making it much easier to find them.

Paid advertising on social networks such as Facebook, YouTube and Instagram provides data that helps measure results and presents a better cost-benefit than offline media.

How important is it to hand over social media management to experts?

Of course, for your work to be as assertive as possible, you need to have a good knowledge of social media algorithms and know your target audience in depth. To do this, you can count on the work of agencies and companies specialized in social media management and the creation of sponsored link campaigns, which go beyond Google Ads, also covering Facebook Ads, Instagram Ads and other platforms.

Whether for those who already have an established face-to-face business and want to expand their work into the virtual world or those who are just starting to undertake their business via the Internet, social media will be some of your main allies.

Social networks are used for marketing products and services and after-sales to establish a lasting relationship with consumers, assisting them with questions, complaints, exchanges, returns, and cancellations. And other questions that may arise from time to time.

Social media is integral to your digital strategy, but other methods should be considered!

Another essential factor is that digital marketing strategies cannot and should be worked on in collaboration. It is necessary to adopt a set of techniques and platforms to ensure the effectiveness of the adopted digital marketing strategy.

In practice, this implies working on social media and adopting SEO techniques, understanding how e-commerce and online stores work, Inbound Marketing concepts and other topics that you can find on our blog!

 

Why hire a digital marketing agency?

Why hire a digital marketing agency?

by with No Comment SEO

Why hire a digital marketing agency?

The outsourcing of services that are not part of a company’s core business has been growing increasingly and has reached the marketing and advertising sector for some time now. Do you know the advantages of hiring a digital marketing agency?

Digital marketing agencies have become increasingly popular as the market is tight for companies and industries from different segments. In the race for sales opportunities, the one with the most competitive advantages wins. In this sense, digital marketing, which encompasses your entire online strategy, can offer a series of benefits to your business, whether it means it grows, your brand consolidates itself in the market, or both.

Our objective with this article is to explain more about the benefits obtained when hiring a digital marketing agency and make you understand why this strategy is the most adopted by companies in general. To do this, we have separated some reasons why you should outsource digital marketing services.

  1. Because the digital marketing agency offers better value for money.

Having a department in your company, whatever it may be, involves investments and monthly expenses; this is a fact: paying employees’ salaries, benefits, taxes and other costs that entrepreneurs are already aware of.

Furthermore, there is all the cost of inputs such as electricity, water, Internet and, above all, of hiring competent employees, which requires not only the payment of their salaries, but salaries compatible with the market (not counting the possible training and refresher and improvement courses that must be applied periodically).

By hiring a digital marketing agency, your costs will be reduced and unified to the value stipulated for providing the service. This way, it is better for you to know where your investment is being applied, what its cost and impact are on your revenue and what results it is bringing, a factor that is linked to the second reason why you should choose this job.

  1. Because you know exactly who to charge for your results.

“My earnings from Internet sales have fallen in recent months. Where is the error?” This is a common question for companies and industries with an internal team of marketing professionals, and it becomes difficult to know who to charge: social media. The designer? The editor?

When hiring a digital marketing agency, you will delegate these functions to a specialized team. You will have direct contact with those responsible for these teams, who will always provide full technical support and be prepared to resolve any queries.

Of course, this does not mean you will be exempt from responsibilities in this service. After all, the entrepreneur not only can but must monitor the results delivered and check the monthly reports, as well as collaborate with the provision of information for the planning and development stages of the project—digital strategy, which must be aligned with your company’s objectives and your sales team.

  1. Because you will have trained professionals specialized in this service.

Linking and reinforcing what we had already said initially, hiring a digital marketing agency is advantageous, as you will be working with a team already trained and qualified to meet your demands. Agencies are generally made up of web developers, designers for creating graphic art, writers for producing blog content, social media professionals, marketing analysts and other trained collaborators.

Another advantage of hiring the work of a digital marketing agency is precisely the fact that it provides services to your and other companies, brands and industries, which significantly contributes to the creativity of these professionals as they incorporate and “merge” strategies and references. To carry out all services.

They are able not only to work on marketing your social networks but also on the organic positioning of your website to improve its visibility on Google and other search engines, creating campaigns for Google Ads, Instagram Ads, Facebook Ads and other ads paid in an optimized and assertive way, always focusing on target audience segmentation to find your audience.

There are also digital marketing agencies that provide full support to clients who still need to consolidate their digital presence, assisting in creating the website and providing all guidance regarding purchasing domain hosting services, among other technical aspects.

  1. Because a digital marketing agency has many more resources and platforms.

In addition to hiring qualified professionals, does it stop there? Digital marketing agencies use highly accurate programs, applications and platforms to optimize results. Some even develop their website in their programming language, preventing hackers from invading and increasing the online security of their business.

And when we talk about resources, we also talk about human resources because more than having efficient platforms and programs is needed. It is necessary to rely on the work of technicians who know how to handle and interpret the data and metrics provided.

When hiring a digital marketing agency, you will receive monthly reports on the number of hits your website received, the number of quotes, and the referrers on your website (in other words, how did the visitor get there: through Google? Social Networks?), among other data that you can analyze that are fundamental to your growth.

 

types of social media marketing

  1. Because you can focus your efforts on your company’s core business.

When hiring a digital marketing agency, you don’t expect to have headaches with this; after all, you did this expecting positive results to be delivered monthly and that the entire digital strategy is carried out.

Outsourcing this service lets your company focus on the core business (main products and services). For example, for a travel agency, the core business sells travel packages; For a bank, the core business is lending money. In short, it is everything that generates direct value for the company.

Meanwhile, the agency will be focused on planning online actions to improve your website’s traffic, strengthen the ark’s relationship with consumers, measure the data obtained, increase the number of potential customers, and qualify leads for your sales team, among other activities.

Verdict: hiring a digital marketing agency only brings benefits to your business!

Due to these and several other factors, more and more companies, industries and brands from different segments have chosen not to maintain large internal teams to carry out all the marketing and advertising work for their businesses, aiming to reduce and optimize their expenses or maximize the results obtained, handing this responsibility over to digital marketing agencies.

Digital marketing is a decisive tool for generating online sales opportunities for your business, and, therefore, it must be conducted by a team of qualified professionals whose primary focus is delivering positive results for your business. If you are interested in the subject and want to know more about the importance of digital marketing for your business, click here and read other content!

How does digital marketing on social media work?

How does digital marketing on social media work?

by with No Comment SEO

How does digital marketing on social media work?

    1. Suppose you own a company and want to expand or improve your digital presence or even start an online business through e-commerce. In that case, it is essential to know, even in an introductory way, what the possibilities of digital marketing are within social media. To achieve this, it is necessary to understand how these media work, how they are structured and what they are for.

Social media x social networks

    1. We are used to calling Facebook, Instagram and other social media platforms, but we sometimes see the term “social media” coined. In reality, is there any difference?
    2. According to experts, yes. The term “social network” has changed over time. Still, one of the first records in which it appears comes from sociology and anthropology and has nothing to do with technology but the grouping of people with shared interests and who live together in the same space. Given this, we can consider examples of social networks: family, friends, college and work colleagues, among others.

But why is it important to know the difference between social networks and social media?

    1. Once we understand social networks from the perspective of groups with shared interests and who live in the same space, we can conceptualize social media as an interactive digital environment that groups different social networks—make sense? In other words, on social media (Facebook, Instagram, Twitter, etc.), we can add people from various social networks from the “offline world”.
    2. Speaking of the offline world, it is essential to highlight that offline social networks are separated in time-space: it is tough for us to be with family, friends, co-workers and college colleagues simultaneously. In the online world, these social networks converge, as sharing a meme will reach the feed of our friends, boss and uncles.
    3. At first, these relationships may seem attractive, but social media becomes an environment where communication noise frequently occurs, so you must be careful. Bringing this context to the light of digital marketing, we can understand the importance of target audience segmentation for creating campaigns, for example.

The importance of social media for digital marketing: reach, resonance and relevance

    1. With social media, we monitor, measure, and estimate to analyze. We can observe, for example, a publication’s reach, resonance and relevance and measure it to analyze audience, engagement and influence.
    2. Reach is a quantitative indicator and refers, for example, to how many reactions or likes a publication obtained, how many views a YouTube or IGTV video has had, and how many followers a personality or page has. Generally, people only look at the range, and although it is essential when combined with other indicators, it can only tell us a little.
    3. Resonance, in turn, is a quantitative indicator that tells us how much a publication managed to reverberate on social media (how many shares did it have on Facebook or Instagram? How many retweets on Twitter?)
    4. It is worth mentioning that resonance is an indicator with a high degree of importance because when a user shares the publication, he is expanding it from his original page and taking it to his feed and, consequently, to his audience, reaching people who may become familiar with a particular product, service or brand.
    5. Last but not least, relevance is a qualitative indicator and without further ado, it will inform us how impactful the content was for those who received it. It is usually the most costly indicator to measure by its degree of abstraction, while the others are more objective.
    6. A practical example for measuring relevance is when a digital influencer is hired to promote a product, service or brand itself and achieves a good reach and good resonance in his post, but for another reason than the main objective of the investment, such as when her followers make comments interested in the personality itself or her personal life, and not in what she is promoting. In this case, the publication had good reach and sound resonance, but it needed to be revised to what was proposed.

Digital Marketing content and post formats for social networks

After all, what is social media for in my marketing strategy?

  1. In a general and summarized way, social media expresses the different facets of society and shows us consumer demands that still need to be met (partially or fully) and market opportunities. But basically, social media is used in digital marketing for three things:
      1. Give visibility: with social media, it is possible to give visibility to brands, profiles, people and content. Before the exponential growth in the population’s access to the Internet, one of the biggest problems marketing faced was the need for more visibility to some demands. With the rise of social media, these demands became more visible and, in parallel, the market found new sales opportunities.
    2. Identify popularity: Facebook, Instagram, Twitter and other media brought a new perspective on popularity and media power. Through these platforms, it is possible to identify how popular a profile, influencer or page is with its audience.
    3. Promote interactivity: Effectively transforming how the public not only consumes but relates to brands, the promotion of interactivity differs from TV, Radio and other conventional communication vehicles, which have the consumer/spectator much more passive, both information regarding advertisements and advertisements. On social media, users want to interact effectively with your brand and ask questions via Messenger, chat or comments. Depending on their experience, you can gain their loyalty (or, on the other hand, lose them if they have a terrible experience).
    4. It is worth highlighting that indicators and metrics cannot and should not be analyzed individually; they must be considered as a whole so that your digital marketing strategy on social networks can achieve the desired objectives.
    5. Therefore, to consolidate an effective digital presence that will provide accurate results (whether increasing traffic to your website, improving lead capture or expanding your brand’s visibility), it is essential to invest in a specialized team or hire an agency of digital marketing.
  2. If you are interested and want to know more about social media, e-commerce and digital marketing, read also:
      1. The importance of social media for companies;
    2. Why hire a digital marketing agency;
    3. Why invest in e-commerce for my business?

 

What is Google Analytics for? Discover the main metrics and monitoring tool on the Web!

What is Google Analytics for? Discover the main metrics and monitoring tool on the Web!

by with No Comment SEO

What is Google Analytics for? Discover the main metrics and monitoring tools on the Web!

      1. You’ve probably heard of it, but do you know what Google Analytics 4 or GA4 is for? This article will teach you about one of the leading digital marketing tools!
      2. All the time, we are being measured and evaluated. I don’t know if you’ve already had the opportunity to watch the first episode of the third season of the much talked about series “Black Mirror” on Netflix: “Nosedive” takes place in a not-so-distant and not-so-dystopian future, in which Lacie (Bryce Dallas Howard) lives in a society where an app rates people, and she is obsessed with good reviews.
      3. I won’t give away too many spoilers, but several events occur during the episode, dropping the girl’s rating. Consequently, she becomes increasingly frustrated and disliked by the other characters. In addition to the plots and metaphors of the series, the crucial point to note is the increasing use of metrics to measure our popularity, transforming us into mere extensions of websites and applications.
    2. Ratings and comments can be found on urban mobility apps, delivery apps, hotel booking sites and other digital tools. Although some aspects can and should be questioned, using ratings and comments was how millions of people coexist and enjoy products and services online, defining the success of websites and applications.

Okay, but what is Google Analytics for in digital marketing, anyway?

    1. Google Analytics is the completely free Web Analytics tool available, and it is a platform that collects digital data and provides preventative guidance for brands and companies, helping professionals make decisions related to the visibility and consumption of content on websites, hot sites, blogs and others. With Google Analytics, you can analyze metrics and monitor website performance.
  2. In the digital world, metrics can be defined as the quantification of a specific ACTION, such as:
        1. Website traffic (how many visitors it receives daily, weekly, monthly, semi-annually and annually);
      2. The number of clicks;
      3. The average lead conversion value.
    2. At this point, it is essential to highlight that metrics cannot just be read; they must be interpreted to reveal your consumer’s behaviours.

In addition to knowing what Google Analytics is for, it is essential to understand how it works.

  1. Before delving deeper into Google Analytics and its new version, Google Analytics 4, it is essential to know the main metrics that were adopted in Universal Analytics, which are:
        1. Session: is the total number of website visitors in a given period. When discussing Google Analytics, time without browsing is considered a “session drop”.
        2. Users (unique visitors): Refers to the number of people accessing the website in a given period. This count is based on the user’s IP address, making it possible to identify how many different people visited the website, even if the same user has created multiple accesses, counting only once in the “users” metric.
        3. Bounce rate: Bounce rate is the percentage of visitors who leave your website via the same landing page. Quick exits can indicate problems, while exits after a considerable time are favourable. A low rate suggests relevant content and engagement; a high rate may point out issues in user experience.
      2. Pages per visit: one of the most straightforward Google Analytics metrics is the average number of page visitors on a website. An intuitive and responsive design is crucial to encourage users to browse more pages, creating a fluid trajectory and increasing information consumption. A standard layout, such as menu, submenu and form, contributes to a better user experience.
    2. Average session duration: As mentioned previously, regarding the bounce rate, the average session duration corresponds to the time a visitor spends on your website. It needs to be analyzed carefully and also consider other metrics.

WHAT CHANGES IN GOOGLE ANALYTICS 4 (GA4)?

GA4 overview and its main features:

      1. Google Analytics 4 (GA4) is the next generation of Google’s analytics platform, bringing with it several advanced features and significant changes over the previous version, Universal Analytics (UA).
      2. In 2020, 15 years after the launch of Universal Analytics, Google decided to launch its new Web Analytics platform, Google Analytics 4. As of July 2023, it has become the default website monitoring software, causing its predecessor to be shut down permanently. This way, with the new tool, it is possible to access metrics better related to the current scenario we are experiencing in digital marketing.
      3. What are the differences between GA4 and the previous version (Universal Analytics)?
      4. One of the main differences is the data model. Google Analytics 4 uses an event-driven model, tracking user interactions, giving you more flexibility to monitor various activities. Meanwhile, Universal Analytics had a model centred on page views — known as pageview.
      5. Another critical difference is the ability of Google Analytics 4 to support tracking across the web and mobile (apps). It can track data from both websites and mobile applications, all in the same property, providing a more comprehensive view of user behaviour to the detriment of UA since it was necessary to use separate properties to perform tracking on different platforms.
      6. Reasons to adopt GA4 on your website or app:
      7. By embracing Google Analytics 4, you benefit from the advantages of a more advanced data model, offering a complete view of user behaviour across different platforms. Additionally, GA4 integrates with machine learning, providing predictive insights and more accurate attribution. Further, it can be combined with other Google tools, such as Google Ads and Google Search Console.
    2. These improvements can help you improve your marketing strategies and make more informed decisions to optimize the user experience.

GA4 Configuration and Implementation:

      1. Now that you’ve had a preview of what Google Analytics 4 is, its main difference from the old Google version and why you should adopt this new system on your web platforms or applications. The time has come to understand how implementing this critical tool for your business works.
    2. How do you create a property in GA4?
  2. Just as it worked in Universal Analytics, in Google Analytics 4, it is necessary to develop a property to start using the platform. See the steps below:
        1. Go to Google Analytics and log in to your account.
        2. Click “Administrator” in the left sidebar.
        3. On the “Admin” page, click “Create property”.
        4. On the “Create property” page, select GA4 as the property type.
        5. Provide a name for your property and choose the time zone and currency.
        6. Select the relevant option and provide the URL if you have an existing website or app.
      2. If you don’t have an existing website or app, select the “Create a website or app later” option.
      3. Click “Create”.
      4. Once you’ve created your GA4 property, you must add a tracking code to your website or app. You can do this manually or using Google Tag Manager.
      5. Implementation methods, including tracking code and GTM (Google Tag Manager):
      6. There are two main ways to implement Google Analytics 4: tracking code or Google Tag Manager (GTM). GA4 tracking code is a small snippet of code you add to your website or app. The tracking code collects data about user behaviour on your website or app and sends it to the metrics platform.
      7. Now, Google Tag Manager is a tool that allows you to manage your website or application tags in one place. GTM can add a GA4 tracking code to your website or app. Therefore, your method to implement GA4 depends on your needs and preferences.
      8. Setting up custom events and conversions in GA4:
      9. As previously mentioned, Google Analytics 4 has several new tools that help optimize your website’s data analysis, including configuring personalized events and transformations.
    2. In this logic, custom events allow you to track specific actions on your website or app, such as button clicks, form submissions, and video views. Custom conversions will enable you to track activities essential to your business, such as purchases, newsletter signups, and app downloads.Google Analytics

Notice:

    1. Once you create an event or custom conversion in Google Analytics 4, you must add the tracking code!

GA4 Key Features and Metrics:

    1. Like its old version, Google Analytics 4 has essential features and metrics for complete analysis, so it has some similar features to UA but with some differences. Read more below.
  2. Understanding key GA4 metrics such as events, active users, and sessions:
        1. Events: Events are one of the most critical metrics in GA4. Events are specific actions on your website or app, such as button clicks and pop-ups, form submissions and video views, etc. With them, you can better understand how people interact with your content.
      2. Active users: Active users for Google Analytics 4 are those who performed at least one action or event during the analyzed period, such as a session or page view. This metric is essential for evaluating the reach of your audience and quantifying user engagement within a given time frame. By monitoring active users, you can understand your audience’s level of interest and engagement with your content and identify trends over time.
      3. Sessions: In GA4, sessions are more flexible, using “end of session events” to determine termination. This allows a session in GA4 to contain multiple user activities, which is terminated when an end-of-session event is triggered. Unlike UA, where a session was released after 30 minutes of user inactivity or at midnight
      4. Explore features like funnels, audience segmentation and cohort analysis.
      5. GA4 offers a variety of features that you can use to gain a better understanding of user behaviour on your website or app. These features include:
      6. Funnels allow you to visualize users’ paths when interacting with your website or app. This helps you understand the conversion flow and identify exit points or bottlenecks preventing users from completing the conversion.
      7. Now, audience segmentation within Google Analytics 4 allows you to target your users based on various criteria such as age, gender, location, and behaviour. It helps you better understand different user groups and personalize marketing strategies.
      8. Cohort analysis applied to GA4 allows you to monitor the behaviour of groups of users who share a common characteristic. Cohorts are groups of users who initiated a specific action within a particular period.
      9. How important is machine learning in GA4, and how can it benefit analytics?
    2. Machine learning in Google Analytics 4 is essential as this technology allows the system to automate analysis and provide predictive insights, identifying trends and patterns hidden in data. Therefore, it is possible to obtain a deeper understanding of user behaviour and improve the efficiency of marketing campaigns, personalizing them according to the audience’s preferences and interests.

Integration with other Google products:

      1. As stated at the beginning, one of the significant advantages of GA4 is its ability to integrate with the most essential Google products regarding traffic within websites and the data generated.
      2. How does GA4 integrate with Google Ads, Google Search Console and other tools?
      3. GA4 integrates with Google Ads, Google Search Console, and other devices in several ways. The most common integration is through the events above and tags. Google Analytics 4 integration with other tools allows you to access data from multiple sources in one place.
      4. Its integration with Google Ads makes tracking conversions from clicks on ads possible. And with Search Console, you can find out how your website performs in Google search results.
      5. How to use GA4 for marketing campaign optimization and website performance analysis?
    2. With GA4, it is possible to analyze the performance of marketing campaigns in a more detailed and personalized way. Insights into custom events, goals, and conversions help you measure your initiatives’ success and identify improvement opportunities. Furthermore, analyzing website performance allows you to understand how users interact with content, enabling you to optimize the user experience and increase conversion rates.

User Engagement Analysis:

      1. Tracking user engagement is an essential part of any digital marketing strategy. By monitoring user engagement, you can understand how your website or app visitors interact with your content and identify areas where you can improve the user experience. The most important way when using Google Analytics 4 is to use the data obtained in your reports.
      2. You track user engagement events such as page views, clicks, and interactions.
      3. GA4 metrics must be monitored frequently: generally, reports are extracted and checked monthly, but some companies check fortnightly, weekly and or even daily, in the case of e-commerce with virtual stores that operate 100% online.
      4. How do we identify user behavioural patterns through analytics in GA4?
    2. Once you start collecting data, you can use GA4 to identify user behavioural patterns and visualize the data in various ways, such as graphs, tables, and reports. So, marketing campaigns can improve the user experience.

Conversion Funnel Analysis:

      1. Google Analytics 4 Conversion Funnels is a powerful tool to help you understand how your website or app visitors move through your conversion process.
      2. How do you set up and analyze conversion funnels in GA4?
      3. To configure GA4 conversion funnels, you must follow these steps: Account access > click on “Administrator”> choose the property > In “Property Settings” click on “Data Settings”> Then on “Conversion Funnels” conversion”> create conversion funnel.
      4. After that, provide the conversion funnel name, conversion funnel type, and conversion funnel steps. And that’s it, press “create”!
      5. By analyzing data from your conversion funnel, you can identify areas where you can improve the experience and increase conversions. For example, if you notice many users abandoning your site in the second conversion funnel stage, you may want to change the page content or add new features.
      6. Funnel optimization to improve conversion rate and identify pain points:
      7. Once you’ve set up and analyzed a GA4 conversion funnel, you can start optimizing the funnel to improve the conversion rate and identify pain points. In this scenario, look at your conversion funnel data to identify issues where users are abandoning or not taking desired actions.
    2. Then, when you place pain points, you can test different variations of the funnel to see if you can improve the conversion rate. How to test different page layouts and different content. By optimizing your funnel, you can improve your conversion rate and increase conversions.

Audience Analysis and Segmentation:

      1. With Audience and Segmentation analysis in GA4, we can better understand common user groups and their actions within the platforms.
      2. Using advanced segmentation in GA4 to better understand different user groups:
      3. Segmentation in Google Analytics 4 is a powerful tool for understanding diverse user groups and their actions. It is feasible to carry out this segmentation using specific criteria, such as traffic source, geographic location, user behaviour, etc.
      4. Learn how to create custom audiences for remarketing and re-engagement campaigns:
    2. Custom audiences for remarketing and re-engagement campaigns allow you to target users who have already interacted with your website or app. For example, you can create a tailored audience for users who visited a specific page on your website or added a product to their shopping cart but still need to check out. Or even for individuals who signed up for your newsletter.

Privacy and Compliance in GA4:

      1. Understand GA4’s privacy and compliance practices:
      2. Google Analytics 4 is designed to comply with the latest privacy laws, such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). It also offers a variety of features to help users protect their user data, such as the ability to turn off cookie tracking.
      3. Use of resources to ensure the protection of user data:
    2. To protect user data on GA4, it is essential to utilize the privacy and compliance features offered by the platform. In addition to anonymizing IP addresses, you can configure the data retention duration to delete information after a specified period automatically.

Custom Reports and Dashboards:

      1. How do you create custom reports in GA4 to meet specific company needs?
      2. GA4 offers a variety of features to create custom reports and dashboards to meet your company’s particular needs. Owners can create custom reports to track various metrics, including website visits, conversions, and demographics. Users can also create dashboards to visualize data from different sources in a single location.
      3. Building dashboards to monitor essential metrics efficiently:
      4. Fundamentally, dashboards are panels made within the GA4 platform where you can view the most pertinent information about your company’s website or application. Therefore, within Google Analytics 4, you can precisely define the metrics and numbers on your property’s home screen.
    2. Those responsible must know how to interpret at least the basics when they receive the reports, which can be extracted into PDF and sent by email.

Best Practices and Advanced Tips:

  1. Tips to optimize GA4 performance and gain more valuable insights:
        1. Configure GA4 to track the metrics most important to your company;
        2. Create custom reports to follow the performance of different campaigns and initiatives;
      2. Use dashboards to visualize data from other sources in a single location;
    2. Experiment with different settings and parameters to find what works best for your business;
  2. Examples of advanced GA4 use cases across various industries and scenarios:
        1. E-commerce using funnels to optimize the purchasing process;
        2. A media company analyzing cohorts to understand audience retention;
      2. A mobile app using segmentations to target marketing campaigns;
      3. A news site tracking engagement events to improve user experience
      4. Did you better understand how Google Analytics 4 works?
      5. After exploring Google Analytics 4 in detail, it is clear that this is an essential tool for digital marketing and web performance analysis. GA4 is the new generation of Google Analytics, bringing numerous advantages and advanced features compared to its previous version, Universal Analytics.
    2. Therefore, Google Analytics 4 is an indispensable tool for companies looking to improve their digital marketing strategies, providing valuable insights to optimize the user experience, increase conversions and achieve better results. Thus, its advanced analysis capabilities and integration with other Google tools make GA4 a key player in contemporary digital marketing!
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        1. How does digital marketing on social media work?
      2. Why hire a digital marketing agency?
    2. Why invest in e-commerce for my business?

 

Step-by-step digital marketing plan: learn how to create your content strategy!

by with No Comment SEO

Step-by-step digital marketing plan: learn how to create your content strategy!

    1. Companies have increasingly paid attention to the importance of a digital marketing plan, but it is necessary to know how to put it into practice. Keep reading and learn the step by step!
    2. Regardless of which segment you operate in or the size of your company, some actions are essential for all contexts. Just like with culinary recipes, we should make some adjustments here and there, but, in general, there is a pattern when thinking about the digital marketing plan and a step-by-step guide, so that we will help you briefly through this article.
    3. Before “getting down to business” and producing content, posting on social media or defining the objectives of the digital marketing plan, you need to do research and scenario analysis!

1 – Research and scenario analysis

    1. What is your competition doing? It is essential to know how companies in the same segment are working on their respective digital marketing plans and what they are effectively doing on the Internet. In which media are they most present? How frequently do you post content? These are some of the questions that must be answered.
    2. Another critical factor in the research and scenario analysis stage for creating step-by-step digital marketing planning is paying attention to trends and movements on the network. What is my audience consuming? What social networks is she present on?
    3. Last, focus entirely on your target audience: find out their online and offline consumption habits, social indicators, and everything to design an assertive pattern and define your persona.
    4. Starting your digital marketing plan with good research simplifies the rest of the way and prevents problems from arising later.
    5. It is essential to know that research and scenario analysis work has increasingly gained the attention of companies, whether they are in the digital marketing field or not. For example, AlmapBBDO developed Novas Conversas, a platform used to map trends and discussions in the virtual world.
    6. Of course, not all companies have the resources to create platforms like this, but several tools have been available for a long time, are free and can be used in your digital marketing plan.
    7. After completing the research and scenario analysis stage, you are ready for phase 2, which consists of identifying your business’ communication problem!

2 – Identification of the communication problem

    1. Just needing a digital marketing plan already presupposes a communication problem or an opportunity to boost sales that has yet to be 100% taken advantage of. Having the communication problem evident in your planning is essential, as it provides guidelines for defining objectives.
    2. In other words, the issue needs to be described clearly, as it will be fundamental in determining the goals, which are an essential part of the digital marketing plan, making up the third stage:

3 – Defining the objectives of the digital marketing plan

    1. Defined as one of the main bases of your digital marketing plan, defining objectives starts from identifying the communication problem, as we saw previously. Therefore, all established directions must aim to meet what was stated at this stage.
    2. Speaking more practically, we can translate the delimitation of objectives into questions such as: who is the audience I want to reach? What do I want to communicate to my audience? What is the expected result of the digital marketing plan?
    3. Having previously defined objectives based on identifying the problem and given the research and scenario analysis, you are prepared for the fourth stage.

4 – Definition of communication language, formats and platforms

    1. When we talk about defining language and content formats, we are in a more solid phase of the digital marketing plan, in which it is possible to develop content planning, determine what language will be adopted by the company, what formats and social networks used in strategy, among other aspects.
    2. If, with audience research, we can understand where our audience is, it is by defining language and formats that we know how we will communicate with the target audience and what language will be adopted. Given that, we are ready for step 5: deliveries!

5 – Deliveries

    1. Without much ado, the delivery phase is when the execution period of the digital marketing plan will be defined, as well as the frequency of posts, publications, articles and other resources. With deliveries, we can verify the volume of content production and quantify and measure this work.
    2. Above all, the delivery stage is essential to provide a basis for the time invested and the budget directed to the digital marketing plan. (Ex.: In 3 months, 60 pieces of content will be produced in formats x, y and z).

6 – Calendar

    1. Of course, deliveries must be distributed within the execution period of the digital marketing plan. At this stage, the frequency and periodicity of publishing the content will be defined.
    2. Using the calendar, it is possible to determine days and times that each content will air, and there must also be a timing study for this. (What day and time does my audience most frequently access the social network?)

7 – Value invested in content and media production

    1. Having completed all the previous steps, we reached a crucial phase for the execution of the digital marketing plan, which concerns the project’s viability and investment (production + team + possible content boosts).
    2. Following these steps makes it possible to take the strategy off paper and execute it, always considering your business’s reality, size and segment.
    3. There are digital marketing agencies specialized in the development and execution of digital marketing plans, such as Quality SMI, which has been operating in the market for over ten years and has served more than 500 clients ranging from industries, companies and stores, both in the B2B segment. as B2C.
  2. If you are interested and want to know everything about the world of digital marketing, you may also be interested in:
      1. How does digital marketing on social media work?
      2. Why hire a digital marketing agency?
      3. Why invest in e-commerce for my business?

 

SMART goals learn what they are and how they can help your business grow

SMART goals: learn what they are and how they can help your business grow!

by with No Comment SEO

SMART goals: learn what they are and how they can help your business grow!

SMART goals help organize and grow your business. Keep reading to understand better!

Goals move our lives, whether personally or professionally, always directing actions and efforts towards an end or something desired, but, especially in the corporate world, it is essential to adopt goals compatible with the business and check how viable they are, as that they can help the company grow by improving employee productivity.

With this in mind, we developed this content to talk more about the SMART goals technique, widely adopted by companies and businesses of different segments and sizes, which objectively helps define guidelines and plans, also helping to achieve them.

The acronym SMART comes from the English Specific, Measurable, Attainable, Relevant and Time-bound. In short, SMART goals function as a form of checklist, where evaluations and verifications of each of these aspects are carried out at the corporate level to observe the viability of each goal, always aiming to achieve the objective sought by the business.

By following the five steps of the SMART goal technique, it is possible to create a methodology trajectory and obtain precise results, to which efforts will be directed to achieve them.

SMART goals: Specific (The plan must be specific)

As we saw previously, the S in SMART comes from the English Specific: in practice, all goals must be specific. Bringing it a little more into the context of personal life, there is no point in saying phrases like “I want to save my money” or “I want to do a degree”. Adopting criteria and means to achieve these objectives is necessary, ensuring the goal is clear.

In a business context, avoiding vague goals such as “increase sales”, “increase revenue”, and the like is essential. Having these vague phrases as goals says little about how this objective will be achieved. Therefore, before setting the goal, propose to answer some questions, such as what you want to achieve, what percentage of increase in sales you want to have, and how many people you have involved to achieve the goal, among others. Factors.

This makes it easier for goals to come true and not be mere wishes. So, instead of setting a goal of “increasing sales”, try to be more specific, adopting something close to “increasing sales by 20% in three months”. This will take us to the second letter of the SMART goals acronym.

business grow

SMART Goals: Measurable (The goal must be measurable)

Now that we understand the importance of established goals being specific, it is also essential to know that they need to be measurable. Still paying attention to the last example, a goal like “increase sales by 20% in three months” can be specific and quantifiable simultaneously.

By establishing how much you want to increase sales and for how long, it is easier to know how close your business is to achieving that result – or understand how much is needed to complete that objective. Therefore, indicators are strong allies of established goals, as is the case with Google Analytics, which helps us measure the results of the company’s website.

These indicators do not necessarily need to be numbers or metrics: any data that makes it possible to monitor development or changes in the situation is valid.

SMART Goals: Attainable (The goal must be attainable)

As important as the goal is specific and measurable, it is also achievable. Establishing viable numbers with your business’s current situation is possible, with enough employees or investment to reach x in y time. Having your feet on the ground is fundamental to establishing goals compatible with the company’s current situation.

Therefore, analyze the business history and consult your employees to check its viability.

SMART Goals: Relevant (The goal must be relevant)

Now that we know that goals need to be specific, measurable and tangible, it is worth highlighting that they must have some relevance to your business, always aiming to provide positive results and effects, whether in profit, number of customers, revenue, or increased sales, among other aspects.

Another factor that comes into question when we talk about the relevance of the goal is the engagement and commitment of the professionals involved: the more relevant the plan, the more employees will feel engaged and committed to it, doing everything they can to make it come true.

Metas SMART: Time-based (A meta deve ser temporal)

Lastly, any goal established must be temporal; that is, it must have a deadline to achieve it. Always consider other factors to avoid setting an extremely incompatible deadline and aim for great results in a short period. Still, the time for execution and direction of efforts must be defined.

This way, you will have a deadline so that time becomes manageable and the goals are achieved in a week, a month or a year, depending on their level of complexity.

Improve your business’s productivity using SMART goal techniques!

Considering these factors, it is essential to always think about the feasibility of the goal you intend to achieve, whether it is specific, measurable, attainable, relevant and time-bound enough. When you complete this checklist, and your plan meets these requirements, it becomes easier to make it real and get it off the ground.

Now that you’ve learned a little more about SMART goal techniques and want to continue deepening your knowledge in strategy, management and content, you might also be interested in the articles below:

  1. Step-by-step digital marketing plan: learn how to create your content strategy!
  2. How do I conduct a SWOT analysis for my business, and why is it important?
  3. Why hire a digital marketing agency?

 

 

What is a persona in digital marketing Understand the definition, importance and learn how to create one!

What is a persona in digital marketing? Understand the definition, importance and learn how to create one!

by with No Comment SEO

What is a persona in digital marketing? Understand the definition of importance and learn how to create one!

  1. There is a lot of talk about persona in digital marketing, but after all, do you know what it is? Discover in this article the importance of the persona in your strategy!
  2. Nowadays, brands adopt the most varied management and content strategies to reach their potential customers, and the persona is an important ally when thinking about who you want to go, who you produce your content for, and who you want to communicate with. Anyway, there are a series of possibilities, and to answer this question, it is essential to understand what a persona is in digital marketing, its importance, and, most importantly, know how to create a persona compatible with your business.

After all, what is a persona? Understand the concept behind it!

  1. By definition, a persona is nothing more than a fictional character created to represent an ideal customer idea for your business. To do this, it is necessary to be based on characteristics and data from real customers, considering factors such as demographic data, age, gender, social class, purchasing power and even more specific issues, such as any challenges, problems and goals that these people may have.

Persona x target audience

  1. From the beginning, it is essential to understand that persona is an entirely different concept from the target audience. It is more generalist and refers to a group of people with common behaviours and characteristics to which the brand or business directs its efforts. And investments in advertisements, content and campaigns.
  2. Working with real examples, the target audience for a clothing collection campaign for a particular department store could be women aged between 25 and 35 years old, with incomes between R$2000.00 and R$4000.00, with higher education training.
  3. Note that, in the case of the target audience, we are talking about a group with homogeneous characteristics and behaviours, not one person. This is essential to understand and differentiate what a persona is in digital marketing from the target audience.

Strategy for the group, communication for the individual

  1. The target audience is essential for directing efforts, investments and advertisements, aiming for a massive reach. Still, when we think about working on communication, colours, tone of communication and other more personal aspects, it cannot be easy to base it on a group of people. Although they have common characteristics, they have their individualities and subjectivities.
  2. This is where what a persona is in digital marketing comes into play: nothing more than a fictional character that represents the business’s ideal customer profile, created based on REAL DATA about this audience. Pay attention to the “real data”, as the characteristics that will represent this audience cannot come from mere hypotheses: it is necessary to conduct a study to reach conclusions.
  3. Understanding what a persona is has been fundamental for businesses in different segments, especially when we think about those that adopt Digital Marketing strategies, where it is essential to align the content produced with customers’ interests, journeys and profiles.
  4. In other words, the persona will help us understand individuals, considering their complexities and subjectivities and eliminating stereotypes and simplifications arising from target audience classification.digital marketing

How important is the persona in the Digital Marketing strategy?

  1. Now that we understand a persona in digital marketing let’s delve deeper into its importance in business strategy. Below, we list some reasons why it is essential to create a buyer persona to define and direct your content, the tone of communication and other factors.
  2. Among many reasons, establishing the persona will directly help in aspects such as:
    1. Understanding of the value of your product by your audience;
    2. Deepening the brand’s knowledge of its audience;
    3. Definition of the channels that will be used in your Digital Marketing strategy;
    4. Purpose of agendas and content that will be covered;
    5. Tone and language of communication adopted;
    6. Optimizing the experience of your potential customers, in general.
  3. This way, it becomes easier to establish bilateral communication with your customers, helping them to become loyal to the brand and its products and services.
  4. As important as understanding what a persona is in digital marketing and how important it is, it knows a little about the method for creating the ideal persona for your business, so below we have separated a step-by-step guide on how to proceed with research, analysis and building your persona:
    1. Collect data from real customers;
    2. Ask relevant questions to customers;
    3. Gather the answers obtained and analyze this data together;
    4. After collecting and analyzing the data, structure your persona;
    5. Share the created persona with employees involved with the Digital Marketing and Content Management strategy.
  5. To summarize, let’s give an example of what a complete persona definition would be:
  6. Example of persona: Gabriela, 27 years old, an architect who lives in the Pinheiros region, São Paulo and has worked in the area for three years. She has an Instagram page to promote her projects. Her hobbies are meditation, cycling in Ibirapuera Park, studying interior design and decoration, and watching makeup and skincare tutorials.
  7. Note that, to define the persona, it is essential to consider precise data such as name, age, city, training, professional position, routine, habits, hobbies, and subjects the person likes to follow.
  8. Now that you know what a persona is in digital marketing, understand its importance and have had an introduction to the methodology of how to create the ideal buyer persona for your business, you may also be interested in other content, such as
    1. Understand the importance of social media for companies!
    2. Why invest in e-commerce for my business?
    3. Please find out the purchasing journey and how it helps your digital marketing strategy!

 

 

Marketing mix learn how to define the value proposition that your company offers!

Marketing mix: learn how to define the value proposition that your company offers!

by with No Comment SEO

Marketing mix: learn how to define the value proposition that your company offers!

  1. The marketing mix is ​​essential for defining your company’s value proposition. Visit our blog and check out the full article on the subject!
  2. Before we delve into the concept of marketing mix, also known as marketing mix or simply 4P’s, have you ever wondered what marketing is?

Understanding the marketing mix: what is marketing, after all?

  1. Marketing is related to sales strategy, promoting brands, products and services, and increasing profits; in short, there are infinite possibilities with which marketing is related – directly or indirectly. But, for the study to have focus, we will stick to the definition of marketing as “understanding and meeting the needs of the target audience of a given company, brand or organization (which can be for-profit or non-profit)”.
  2. Marketing is a potent tool for the success of your business and can create needs in people. Yes, develop conditions! And when we talk about needs, we are not just referring to markets in the basic sense linked to human survival; we are referring, above all, to those that are symbolic, which are related to the need for belonging and our identity. Extended conditions are generated from consumer trends.
  3. But what are these consumer trends? We can translate the concept into some names: Nike, Adidas, Instagram, iPhone, MacBook… Everything that surrounds the universe of marketing, advertising and influence trendsetters.

Need + desire = demand/marketing.

  1. In short, marketing is built on the perfect equation between need and desire, which generates what we popularly know as demand. Yes, need and desire are different things; after all, not everything we desire is a need and not everything we need is a desire.
  2. To understand, requirements can be physical/basic, individual or social/belonging. Desire is a feeling, a quality when your market has a motivation, which can be due to internal or external factors. Finally, demand comes into existence when there is a need and desire together, supported by the market and opportunities for consumer experience.

Understanding the marketing mix as a tool for defining your company’s value proposition:

  1. Considering these aspects, knowing the Management and Marketing Composite, popularly known as Marketing Mix or 4P, is essential. The term was first coined in 1978 by Jerome McCarthy, an American author, and later adopted by Philip Kotler, known as the “father of marketing”.
  2. In theory, McCarthy’s marketing mix is ​​structured around four pillars: product, place, price and promotion. Each of them is important in understanding the company’s value proposition, and it is essential to carry out this study initially to position yourself about the market competitors, considering internal and external factors.
    1. Marketing mix – Product: as the name suggests, the product in the marketing mix will bring together the characteristics of goods and services. It is in the effect that we will have access to the product’s features, its functionalities, design/interface, aroma, colours, packaging, flavours and other variables involved;
    2. Marketing mix – Place: the place in the marketing mix relates to the entire product distribution process (where it can be found, its physical and logistical location and other aspects for it to reach the consumer)
    3. Marketing mix – Price: price involves all the variables and elements that result in the cost of the product for its consumer. In addition to price, factors such as payment methods and conditions are also considered here;
    4. Marketing mix – Promotion: promotion is not strictly related to the popularly known concept of promotion, in the sense of “cheapening” the product. Of course, making the price of a good or service more accessible can be a form of promotion. Still, it is not the only one: promotion deals with the entire process of active communication of the product’s attributes and its campaigns, promotional actions and vehicles that will be used to advertise it, and this is where, for example, the work of advertising and digital marketing comes in.marketing

Heineken – 4Ps:

  1. Using a real case study, we can illustrate an essential marketing mix for Heineken, a beer brand: Heineken’s product is beer, a consumer good that can be found in cans or long-neck bottles; the square (that is, the places where this product is sold) is at POS’s – Points of Sale, such as bars and supermarkets; the price usually varies between R$5.00 and R$10.00 and, finally, the promotion is carried out in on and off media, on the Internet, social networks, on posters, bus stops, street clocks, commercials TV, etc.

But is McCarthy’s marketing mix alone enough?

  1. Despite being extremely widespread over all these years, McCarthy’s marketing mix is ​​no longer sufficient to meet the contemporary contexts of advertising and digital marketing. For a long time, companies and brands owned the most popular communication vehicles (TV and radio, in this case), and there was a monopoly. Today, with access to the Internet, the consumer’s role is more active than ever, so marketing guidelines must start from the outside in.

In addition to the 4P’s marketing mix, there are also others!

  1. McCarthy’s marketing mix, widely publicized by Kotler, began to receive criticism in the 1990s and was questioned by Robert F. Lauterborn, who proposed a contemporary marketing mix known as the 4C’s: Customer, Cost, Convenience and Communication.
  2. In 1993, Lauterborn already advocated looking at more active customer participation (what does the customer think of my product?), cost (what efforts should the customer make to acquire the product?), convenience (how Can my company or brand facilitate customer access to the product?) and communication (how can my company or brand adapt the product to my customer’s repertoire?).
  3. In practice, the succession of studies and theories after the 4Ps does not mean that McCarthy’s marketing mix has lost its value. Instead, it must be combined with other strategies and concepts to provide effective results in contemporary marketing.
  4. If you liked it and want to deepen your knowledge in the world of marketing, you may also be interested in:
    1. What is a persona in digital marketing? Understand the definition and importance and learn how to create one!
    2. SMART goals: know what they are and how they can help your business grow!
    3. How do I conduct a SWOT analysis for my business, and why is it important?

 

 

Understand the differences between paid media, owned media and earned media.

Understand the differences between paid media, owned media and earned media.

by with No Comment SEO

Understand the differences between paid, owned, and earned media and learn how they can help boost your business!

With this article, you will understand the concepts of paid, owned, and earned media and know how to use each in your business.

Today, the Internet is an indispensable mechanism for promoting products, services and brands, and increasingly, companies and institutions have combined online and offline campaigns for an even more effective marketing strategy to reach their target audiences in the virtual and real world. Given this context, it is essential to understand that there are different media, whether online or offline, and the most used are paid media, proprietary media and earned media (also known as spontaneous media).

It is essential to keep in mind that there is no wrong media or communication vehicle, but rather those that are not compatible with the size or branch of your business; therefore, strategies must be minimally thought out, especially considering your audience, where it is present with greater frequency and intensity, among other factors.

The media described above can significantly increase leads, prospects, access and even sales, which most companies aim for. Therefore, below, we will learn a little about the definition of each of these media and understand what they include.

Paid media

Paid media is one of the best-known and most used. It is one in which space is purchased so that your brand can make advertisements, whether in commercial breaks on television, radio spots, banners and promotions on social media, sponsorships, materials in specific points of sale, etc.

Based on the examples described, paid media can be done online and offline. Still, one caveat is worth mentioning: offline paid press cannot be as optimized as online media, where we have an extensive range of segmentations to achieve our goals—target Audience. When we advertise on bright displays at bus stops or on street clocks, for example, there is no way to segment the audience that will receive that ad.

Proprietary Media

When we talk about proprietary media, it refers to the company or organization’s communication channels and everything that is owned by the brand, such as websites, pages on social networks such as Facebook, Instagram, Twitter, and YouTube, applications, in addition to its magazines and newspapers, uniforms, badges, email signatures, among others. Proprietary media can be used on demand but with some caution to not bore or saturate your audience.

Owned media has the advantage of greater authority that it conveys to its audience (after all, it’s different if you have a page on Instagram and Facebook than having a website itself); in addition, the brand has total control over when and how the message will be conveyed, unlike the paid campaign, which remains on air during a contracting period, and if you want to advertise again, you will have to contact the space previously provided again.

Earned Media

Finally, earned media, also known as spontaneous or even made media, is one brand most want to have. It is the famous “word-of-mouth” marketing, in which people exchange information, feedback and opinions about its products and services spontaneously, and here, the consumer plays a fundamental role, fulfilling the function of being the vehicle of communication alone.

Another essential factor to consider about spontaneous media is that, in recent times, it has been a little less… spontaneous. When we think about YouTubers and digital influencers in general, there may be advertising actions in conjunction with brands, in which they play a role in “spontaneous media”, influencing and promoting products and services to their respective audiences.

This strategy is correct, but it is essential to assess whether the audience of the digital influencers you intend to work with is exciting or compatible with your brand, products and services. A practical example of spontaneous media with digital influencers is when a cosmetics brand partners with YouTubers who review beauty products.

Given the spontaneity of conventional earned media (that is, among the general public), there is no control over what will be said. The opinions and feedback shared can be positive and negative, so companies must be attentive to their customers’ and potential customers’ needs and demands, optimizing their resources and accepting consumers’ active role in marketing.

When we truly understand customer demands and offer high-quality products/services with an advantageous cost-benefit, the probability that spontaneous media will favour the brand is excellent.
best media

What is the best media, after all?

As a result, there is no best media for promoting your brand, products and services, and if you have the resources ($), you can combine them all in your strategy. Therefore, it is essential to understand each media described above and evaluate how compatible they are with the reality of your current business. And if you have to choose one or two, consider the one that makes the most sense in your context.

Discover the work of Quality SMI!

We are Quality SMI, a company specialized in digital marketing with more than ten years of activity in the market that works mainly with proprietary media and paid media, carrying out campaigns with assertive segmentations so that your resources are optimized, with a focus on organic search and management of social networks. Furthermore, we work on your brand’s authority with the responsive structuring of your website, developing responsive layouts and respecting UI and UX principles for better navigability.

Click here to learn more about our work and how we can help your company grow.

 

How do I measure the results of my marketing strategy

How do I measure the results of my marketing strategy?

by with No Comment SEO

How do I measure the results of my marketing strategy?

Measuring the performance of your marketing strategy is essential, as this analysis will show you how to maintain efficient results in your campaign.

Measuring a system’s results is the most appropriate choice to evaluate a strategy’s results. It is an essential tool that allows the team to track data, assess their investment and perform positive returns or possible conversions analysis for a more functional strategy.

For good measurement, the definition of indicators allows the company to understand better progression towards larger objectives, such as strategic and quality indicators.

1- Strategic indicators

This indicator model focuses more on developing objectives and goals for the company’s growth. It is based on the results your strategy had over a given period.

2- Quality indicators

Quality indicators are responsible for analyzing observations of strategy processes and activities verifying production, management and service provision.

Essential metrics for good results measurement

Goal setting

Establishing goals and objectives with a good marketing plan helps to leverage your strategy, bringing greater visibility to your company or even better engagement on your social networks, attracting your audience even more.

ROI calculation

ROI (Return on Investment) is one of the most critical ways of measuring the results of my strategy, as it is a way of calculating the impact of investments made by the company presenting the performance of its launched campaigns. This calculation involves subtracting the profit obtained from its invested cost and multiplying the result by 100, resulting in the gain percentage. It is necessary to add up all profits from marketing strategies, making it possible to check whether the project is going well.

Conversion rate

The conversion rate in measuring results measures total sales after your strategy, finding successes and errors, and promoting possible actions for better performance and reach of campaigns. The rate calculation is done by dividing the number of conversions generated by the number of guests.

Bounce rate

The bounce rate is the rate from which you can check the percentage of visitors who closed your website or blog shortly after accessing it. If this rate is high, reviewing your strategy and campaign to improve it and increase public engagement is recommended.

Essential tools for efficient measurement

There are some efficient tools available on Google, already used by marketing professionals to measure the results of a strategy safely and efficiently. Check out some of the most recommended ones below.

  1. Google Analytics

Google Analytics is a free tool provided by Google, where you can analyze information about the website’s performance, such as visits, visitors, most accessed pages, keywords, bounce rate, and demographic data.

  1. Google Search Console

Google Search Console provides information about the website’s positioning in Google’s search index, serving as a diagnosis to measure the results of a strategy, containing searched keywords, clicks based on the keyword and various other data to help you safely monitor your website or blog.

  1. SEMrush

SEMrush is ideal for examining the results of content strategies on Google, with complete ranking reports, reduction or increase in keywords, and other information to better evolve your content. A comparison of your competitors’ performance is also available, a fundamental tool for good measurement of results and marketing strategy.

  1. SharpSpring

SharpSpring reports on your performance, helping to diagnose the results of launched marketing strategies, your audience’s engagement on the website or blog and lead conversion.
marketing

The importance of measuring the results of my strategy

Finally, it is essential to establish the fundamental importance of measuring the results of a marketing strategy, as it is this process that will help you in the efficient performance of your entire project, whether with measurement rates, Google tools or several others—available ways to generate good results in your campaign.

Measuring the results of a strategy makes it possible to correct points that are not working in projects through the analysis of consistent and reliable data in addition to increasing your profits, having good engagement with the public and ideal recognition of your brand, ensuring the success of your business.