Do you want your YouTube channel to take off and reach a wider audience? So, you must learn how to position your videos on this platform correctly. Fortunately, you can be something other than a tech expert to achieve this. In this article, we show you some essential elements that you should consider to position a video on YouTube. The first element, and one of the most important, is the quality of the video.
Best tricks to position a video on YouTube
It’s not just about having good content but also about presenting it in the best possible way. You must ensure that your video has high visual quality and that its audio is clear and understandable to your viewers. Additionally, your content must be relevant and interesting to your target audience. With these essential elements, you will be on the right track to rank your videos on YouTube and attract more viewers.
How to position a video on YouTube
The first element, and one of the most important, is the quality of the video. It must have the following characteristics:
- Content is relevant and interesting to your target audience.
- High-quality video, preferably 1920 x 1080px.
- The audio quality is clean, so viewers can understand everything being transmitted to them.
Take advantage of keywords on YouTube.
Before you upload a video, change the file name to contain the keyword you want to position. When you export/save it in your editing program, optimizing the meta-tags and information options such as descriptions is ideal. Use keywords and take advantage of all the details in optimizing your videos.
When you have everything prepared, it is time to upload the video. In the upper right corner, we can see an arrow that will allow us to upload the video. Just by dragging the video file itself to it, it will start uploading it. While our video is being uploaded, we can make basic configurations such as the type of video we want (public, private, hidden or scheduled), the title and other options.
The importance of a good optimized title
You can place the video’s title, description and tags.
These three elements must contain your keyword, synonyms or variables thereof since everything in the text on YouTube will help search engines better understand the content of your video, it can be indexed more appropriately, and you can achieve better positioning.
The difference between public, hidden, and private is as follows:
- Public mode: The video will be visible to everyone.
- Private mode: The video can only be seen by users you choose via email. The video cannot be found from the search engine, nor will it appear on your channel.
- Hidden mode: The video can be viewed if you have its address. It will also not appear on your channel or in search results.
The main difference between hidden mode and private mode is that by having its URL, you can view it. You do not need express permission to view it, as you do with personal videos.
As the video thumbnail, YouTube will give you a choice, and you can choose which one to place. It is essential that it be eye-catching to attract the public.
Final screens, or how to make a user continue viewing your content
We can see an End screen tab and annotations within the video configuration options. Here, we must focus on the final screen sub-tab.
What are end screens for?
They serve to direct users to other videos, playlists or even other YouTube channels. We should link to content related to the video discussion to make the user continue watching our content. We can even connect to the channel subscription.
When promoting an item or a company, we can link to those products or companies on the final screens. In some sponsored videos, it is mandatory to put it on.
The importance of subtitles
The importance of subtitles is that search engines do not understand the contents of a video on their own, so the text you place helps them make sense of it. Through transcriptions, you will get YouTube to index the content you wrote in the video within the transcription, including the keywords contained therein, thus boosting the positioning of your video in the search engine.
You can use the same native tool YouTube provides to perform the transcription or choose an external device. It would help if you had an effective web positioning and digital marketing strategy to stand out in the digital world. To achieve this, we are your trusted SEO agency in Brampton, Ontario.