The “mere exposure effect” in digital marketing

The “mere exposure effect” in digital marketing

The mere exposure effect

Scientific theories from different fields are frequently applied to the business world, emerging new avenues of increasingly developed research. Of them, neuromarketing takes on particular relevance in a blog like this. Knowing the mind of the consumer is a privilege coveted by all.

One of these scientific concepts, which has decades of research from all over the world behind it and finds a direct relationship with the world of marketing, is the so-called “mere exposure effect”. But what is this relationship?

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