Posts in category: SEO

If you have a web project, you know how important it is to choose a good hosting for positioning. You may have searched with these two words together, SEO hosting, intending to find one that will help you boost the SEO of your website.

But this type of hosting does not work miracles, and you must consider a series of details when choosing. Let’s start by explaining what SEO hosting is.

What is SEO hosting?

In reality, SEO hosting is a server that allows you to have several different IPs on the same server. This is very important when you want to create a network of blogs that feed each other because if they are all hosted on the same site and share an IP, Google will notice.

What is the problem with creating a network and not having hosting that allows multiple IPs? Google’s algorithms and other search engines will think you are trying to trick them into giving relevance to your content. You may receive a penalty, and instead of improving your position, you will be left further behind.

An alternative is to contract several hostings with different IPs, although the cost can be very high. It is better to choose SEO hosting, which allows you to integrate several IPs as if the blogs were on different sites.

Do all hosting providers have it?

The answer is obvious: no. Few providers have an SEO hosting service, although this is starting to change. Leaders are beginning to develop this type of hosting to facilitate the work of those who want to set up a blog network, for example, for niches.

Ask before hiring hosting if it is this type. If not, look for another provider that provides it because although you can migrate later, it is better to do it from the beginning.

Key Factors to Consider When Choosing SEO Hosting:

Once you have located the SEO hosting, make sure it meets a series of requirements in addition to providing different IPs:

1. Server Location: Opt for a hosting provider with locations that align with your target audience. This can positively impact your website’s loading speed and SEO, especially for local search.
2. Server Uptime and Reliability: Choose a host known for high server uptime (ideally 99.9% or higher). Frequent downtime can negatively affect your website’s rankings.
3. Page Loading Speed: Fast-loading websites tend to rank better. Ensure your host offers optimized server configurations and content delivery networks (CDNs) to boost loading speeds.
4. SSL Certificate: Google considers SSL encryption as a ranking factor. Ensure your host provides accessible or affordable SSL certificates for secure HTTPS connections.
5. Technical Support: Responsive and knowledgeable customer support is essential. In case of issues, having a support team that can assist promptly is invaluable.
6. Scalability: Your hosting should be able to accommodate your website’s growth. Ensure your provider offers scalable plans to meet your evolving needs.
7. SEO Tools: Look for hosting providers that provide SEO-related tools and features, such as website analytics, SEO plugins, and access to search engine submission tools.
8. IP Diversity: Some SEO strategies involve linking between websites on different IP addresses. A host that offers diverse IP options can be beneficial for such designs.
9. Content Management System (CMS) Compatibility: If you’re using a specific CMS like WordPress, ensure that your hosting provider is compatible with it and offers one-click installations.
10. Reviews and Reputation: Read reviews and seek recommendations to gauge the reputation and performance of hosting providers in terms of SEO.
11. Budget: While cost is a consideration, prioritize the hosting quality over the lowest price. Cheap hosting may compromise your website’s SEO potential.
12. Security Measures: A secure hosting environment is essential. Look for hosts that offer security features like firewalls, regular backups, and malware scanning.

Private Blog Networks (PBNs) and Their Relationship with SEO Hosting

1. PBNs (Private Blog Networks):

• A PBN is a network of websites or blogs created to boost the SEO performance of a target website. The same individual or entity typically owns these websites within the network.
• PBNs manipulate search engine rankings by building backlinks from the network’s sites to the target site. The idea is to artificially inflate the target site’s authority and improve its search engine rankings.
• PBNs have been a controversial and often frowned upon SEO tactic because they can be used to manipulate search results. Google and other search engines consider such practices against their guidelines.

2. SEO Hosting:

• SEO hosting refers to web hosting services marketed as optimized for SEO purposes. These hosting providers often offer features and services that benefit SEO efforts.
• SEO hosting providers may offer unique IP addresses, server locations in various geographic regions, and other features to improve website SEO.

Relationship Between PBNs and SEO Hosting:

1. IP Diversity: PBNs may benefit from SEO hosting that provides diverse IP addresses. When building a PBN, having websites on different IP addresses can make it less noticeable to search engines that the network is artificially created.
2. Hosting Multiple Domains: SEO hosting plans often allow users to host multiple domains on a single hosting account. This can be appealing for those managing PBNs, as they can consolidate hosting services for their network of websites.

Caution and Considerations:

• While PBNs and SEO hosting may intersect regarding IP diversity and domain management, it’s important to note that using PBNs is a risky SEO strategy. Search engines like Google actively seek out and penalize websites associated with PBNs when they detect manipulative link-building practices.
• Using PBNs to manipulate search rankings can lead to severe consequences, including de-indexing or penalizing the target site. Google’s algorithms are continually evolving to detect such schemes.
• Many reputable hosting providers do not support or allow PBNs on their platforms. Attempting to use PBNs on these hosts may result in account suspension or termination.

Final Thoughts:

While SEO hosting and PBNs share some common considerations, it’s essential to approach SEO ethically and within the guidelines set by search engines. Building a sustainable and legitimate SEO strategy focusing on high-quality content, user experience, and white-hat link-building techniques is more advisable for long-term SEO success.

At SerpRisers, we are leaders in the sector, and we can advise you if you want to hire SEO hosting or manage it ourselves.

When talking about positioning strategies, finding aspects such as the use of links that attract the audience is ubiquitous. Google and the rest of the search engines take into account that a page, or specific content, is shared and has links from other sites. Regardless of whether this is good or bad, depending on the quality of the areas that link, which we will talk about at another time, in this article, we want to talk about two concepts that may sound similar but have nuances that differentiate them. We are going to discuss the differences between linking buildings and link building.

Link baiting, putting “bait” to link

The literal translation of Link baiting is link bait, which may mean someone fishing. And to a certain extent, this is the case since the idea is to capture attention to the time that connects us naturally. To do this, you need high-quality content whose value makes the person reading it consider it worth highlighting.

What is Linkbaiting?

It is not easy to achieve this type of link, mainly due to the many sites that talk about the same things. But if you work correctly and do not try to force the situation, you can get someone to link from their blog, social networks, etc. From then on, it will be easier for others to do the same.

Linkbuilding, creating links

In the Linkbaiting vs. Linkbuilding battle, the second is a less natural method. Predominantly since it mainly consists of buying links, which often come from sites with some authority.

What is Linkbuilding?

Quality must also be taken care of for this strategy to be effective. In this case, the quality of the sites where the links appear. Google takes great care that a link comes from a page related to the topic being talked about and not from places where they are posted in any way. Those known as “link farms” have little or no relevance in the SEO world. Often, all that is achieved is a penalty.

Link baiting vs. building, which is better?

You may wonder which of the two opponents will win in the Linkbaiting vs. Linkbuilding battle. We can discuss a technical tie as long as it is done well.

Both techniques aim to get other media to link to our content and for the algorithms to consider it. You also have to take great care of the quality of both the content and the sites on which those links appear since authority and attractiveness for positioning depend to a large extent on it.

Combine Linkbaiting with Linkbuilding

It is best to combine the two methods in the strategy, looking for sites where you can get a link or attracting the attention of others so that they do it on their initiative.

Do you now better understand the differences between link baiting and Link building? If the answer is yes, we are delighted. That was the goal from the beginning. At us, we dedicate a large part of our time to implementing these types of techniques for our clients. If you need an agency specialized in link building and Link baiting, do not hesitate to contact us.

Do you want your YouTube channel to take off and reach a wider audience? So, you must learn how to position your videos on this platform correctly. Fortunately, you can be something other than a tech expert to achieve this. In this article, we show you some essential elements that you should consider to position a video on YouTube. The first element, and one of the most important, is the quality of the video.

Best tricks to position a video on YouTube

It’s not just about having good content but also about presenting it in the best possible way. You must ensure that your video has high visual quality and that its audio is clear and understandable to your viewers. Additionally, your content must be relevant and interesting to your target audience. With these essential elements, you will be on the right track to rank your videos on YouTube and attract more viewers.

How to position a video on YouTube

The first element, and one of the most important, is the quality of the video. It must have the following characteristics:

• Content is relevant and interesting to your target audience.
• High-quality video, preferably 1920 x 1080px.
• The audio quality is clean, so viewers can understand everything being transmitted to them.

Take advantage of keywords on YouTube.

Before you upload a video, change the file name to contain the keyword you want to position. When you export/save it in your editing program, optimizing the meta-tags and information options such as descriptions is ideal. Use keywords and take advantage of all the details in optimizing your videos.

When you have everything prepared, it is time to upload the video. In the upper right corner, we can see an arrow that will allow us to upload the video. Just by dragging the video file itself to it, it will start uploading it. While our video is being uploaded, we can make basic configurations such as the type of video we want (public, private, hidden or scheduled), the title and other options.

The importance of a good optimized title

You can place the video’s title, description and tags.

These three elements must contain your keyword, synonyms or variables thereof since everything in the text on YouTube will help search engines better understand the content of your video, it can be indexed more appropriately, and you can achieve better positioning.

The difference between public, hidden, and private is as follows:

• Public mode: The video will be visible to everyone.
• Private mode: The video can only be seen by users you choose via email. The video cannot be found from the search engine, nor will it appear on your channel.
• Hidden mode: The video can be viewed if you have its address. It will also not appear on your channel or in search results.

The main difference between hidden mode and private mode is that by having its URL, you can view it. You do not need express permission to view it, as you do with personal videos.

The miniatures

As the video thumbnail, YouTube will give you a choice, and you can choose which one to place. It is essential that it be eye-catching to attract the public.

Final screens, or how to make a user continue viewing your content

We can see an End screen tab and annotations within the video configuration options. Here, we must focus on the final screen sub-tab.

What are end screens for?

They serve to direct users to other videos, playlists or even other YouTube channels. We should link to content related to the video discussion to make the user continue watching our content. We can even connect to the channel subscription.

When promoting an item or a company, we can link to those products or companies on the final screens. In some sponsored videos, it is mandatory to put it on.

The importance of subtitles

The importance of subtitles is that search engines do not understand the contents of a video on their own, so the text you place helps them make sense of it. Through transcriptions, you will get YouTube to index the content you wrote in the video within the transcription, including the keywords contained therein, thus boosting the positioning of your video in the search engine.

You can use the same native tool YouTube provides to perform the transcription or choose an external device. It would help if you had an effective web positioning and digital marketing strategy to stand out in the digital world. To achieve this, we are your trusted SEO agency in Brampton, Ontario.

Keywords are the basis of your online presence. Everyone knows that finding the right ones or not determines how far you can go in terms of positioning. To reach the top positions, you need to focus on the user experience and understand what is behind their search. Therefore, keyword research for SEO is essential to find the correct content.

What is keyword research?

Keywords are phrases that search engines use to identify content. It’s pretty basic because if someone clicks “electric bicycles” into their browser, they expect pages showing these bikes to appear. The objective of keyword research for SEO is to locate the words that rank best in search engines and adapt the pages’ content to make them more attractive to robots and users alike.

How keyword research for SEO works today

SEO in 2021  has been evolving, affecting how key terms are found. Today, more is needed to locate the most profitable words and fill in a text; it must be done naturally, beyond the word itself. Today, search engines reward those who try to combine keywords with semantic expressions, which mean the same thing but do not repeat the exact words repeatedly.

It is also about identifying the user’s wants when they type the words. Returning to the example of electric bicycles, someone who wants to buy one is different from someone looking for accessories, workshops to make repairs, maintenance advice, etc.

Tips for doing successful keyword analysis

To get your SEO keyword research right, you must first list ideas related to your website. For example, if you have a travel page, you will write about destinations or tips to make the most of your travels. In addition, you should know the keywords with which you are already in a good position and thus know what works and what does not, improving your ranking. There are a good number of SEO tools with which to do this. For example, Google Analytics or Moz’s Link Explorer, where you have to enter a URL, and you will be able to see relevant information about the site.

A handy resource is Google’s search engine, which has an autocomplete function that shows keyword suggestions based on user searches. Once you have made the list of the most relevant words look for which are the most popular and have less competition, in addition to taking into account the profile of your target audience. With this information, you can optimize your content and create articles, entry pages and product sheets to achieve better results at the SEO level.

These points are just some of those that will help you do good keyword research for SEO and will serve as a starting point to improve your position in search engines.

How to analyze the competition for keyword research

One of the critical factors in the success of keyword research is analyzing the competition. Knowing the keywords your competition uses will give you an idea of ​​the best terms in your sector and will allow you to identify new positioning opportunities. To do this, there are SEO tools such as SEMrush or Ahrefs that will enable you to analyze your competitors’ keywords and see their rankings and search volumes.

In addition, it is also essential to analyze the quality of the competition’s content, as this will give you an idea of ​​the keywords they use to position their content and allow you to discover new ideas for your publications. In general, it is essential to remember that competitor analysis is a fundamental part of any successful keyword research strategy.

How to adapt content to keyword research

Once you have identified the most relevant keywords for your business, it is essential to adapt the content of your website to make it more attractive to users and search engines. To do this, it is vital to include keywords in the titles, subtitles, meta descriptions, URLs and the content of your publications.

However, it is essential to remember that it is not about simply adding meaningless keywords to content but instead creating relevant, quality content that responds to user needs. In addition, it is essential to include synonyms and semantic variations of keywords to make the content more natural and attractive to search engines.

How to measure the results of keyword research

Once you have implemented your keyword research strategy, measuring the results to evaluate its effectiveness and make necessary adjustments is essential. To do this, it is crucial to use SEO analysis tools such as Google Analytics or Search Console, which allow you to see your website’s traffic, the keywords that are generating the most traffic and the pages that are obtaining the most visits.

Additionally, it is essential to constantly monitor your website’s keywords and rankings to see how they evolve and detect potential problems or opportunities for improvement. In general, measuring the results of your keyword research will allow you to adjust and improve your SEO strategy over time to achieve better results and position your website at the top of search results.

This has been it! Remember that if you need help with your digital marketing strategy, we can help you. We are specialists as an SEO agency in Brampton, Ontario, and will help you improve your online presence and achieve your business objectives.

When discussing positioning strategies, we discuss a broad set of tools, techniques and actions. This is very good because each project is different and, as such, must have a plan adapted to each need. Entity analysis is a very effective method, which we will discuss in this post.

What is an entity?

Let’s start by explaining the basics and then go deeper into analyzing entities. We can define an entity as something that can refer to several things. For example, if we think of the word “bank,” we may be referring to where we have our money, a place to sit, a work surface, or even a group of animals.

Of course, if we put just the word “bank” in Google, many sites with little or nothing to do with what we are looking for will likely appear on our page. Therefore, if this word appears in your text, you have to help the search engine understand what you are referring to so that you can find out where you are interested.

That is, you must contextualize the keywords to improve your positioning so users interested in your offer can find you. If someone is looking for a sardine bank and you manage the page of a financial institution, they will indeed not enter your website, even if you are the first on the list.

How to do entity analysis

Several tools allow you to carry out an analysis of the entities that best fit your project. Knowing what terms your competition uses to position themselves with a specific keyword is also helpful.

The results have a certain resemblance to a since it shows a list with words complementary to the term to be positioned, indicating the number of times they appear in the SERPs and their relevance concerning the rest of the content.

How do you do entity analysis? You have to open the tool, enter a specific keyword and let the terms most related at the SEO level to the concept you want to highlight appear.

Using the analysis results

Once we have entity analysis, how is it used? It is simple, although it requires some time to achieve the desired objective, which is to improve the SEO of your page.

You have to select the entities that best fit your project and use them to optimize the content on your website. In this way, search engines will better understand what you mean by a particular word, and you will increase your chances of climbing positions compared to your competition. You can improve your home page, the contact section, the explanation of your project or the articles you publish on your blog. All so that the Google algorithm knows how to index it.

Do you need help with entity analysis?

Indeed, you want to improve your SEO results on Google, but you need more time to do an entity analysis to optimize your content. You can leave it in the hands of an experienced SEO expert. At serprisers, we are in charge of developing a strategy that works, and we can offer you the most outstanding results by analyzing entities that interest you. Talk later?

In this article, we will talk about some guidelines for writing quality content, which, in addition to attracting users’ attention, achieves.

The amount of content published on the Internet every minute is overwhelming. So much so that it is impossible to process everything, and in many cases, it is not even worth doing so due to its lack of interest.

The problem is that you often see that you have published good content, but it needs to reach the audience. And it is not always due to excess material but because you have yet to create attractive content for your target audience.

Divide the content with good headlines.

One of the mistakes you may be making is writing content without considering the main points. Or at least without highlighting them adequately.

So that the average reader feels that they have to read what you have published,  you must highlight the key ideas and organize the text to differentiate each. For this, it is best to use subheadings (h2, h3) that say what the following paragraphs are about.

These headlines are not only crucial for users, but they also help search robots with the positioning of this content.

Link each point

Once you have the main points well defined, remember to unite them. This is another of the guidelines for writing content that can never be missing in a text because if you don’t do it this way, you will confused and even bore those reading.

To create links between headlines, use expressions such as “given this”, “on the other hand”, “something related”, and so on. If you do it this way, you give continuity to what is in the post, and your readers feel they need to continue reading.

Write naturally

Unless your target audience is specialized,  the content must be straightforward. Try to write like you would speak if you naturally had someone in front of you, and leave aside overly technical or convoluted words.

The more natural the content is,  the more likely you are to hook the reader. He will feel that you are talking to him, which may even prompt him to share what he is reading, with the SEO benefits of this.

Short paragraphs are one of the writing guidelines that will help you the most.

Nowadays, we don’t read, especially regarding digital content. Instead, we scan what’s in front of us. Therefore, when we see a very long paragraph, it is customary to abandon it immediately.

In addition to subtitles, which we talked about a moment ago, you must pay attention not to make too long paragraphs. Only some sentences have to be separated, but they do have to take up at most 3 or 4 lines.

Short paragraphs work best because the eyes rest between the lines, and readers do not feel an overload that bothers them to the point of stopping reading or concentrating.

Do you need help with your content?

If you don’t have time to write a post or need help to improve your SEO, at serprisers, we can take care of everything. Just tell us what you need, and we will propose a plan to increase your chances of success.

Everyone talks about the potential that influencer marketing has. It has become a global phenomenon, and more and more brands and agencies are betting on this way of advertising. For this reason, the number of people interested in knowing how to be an influencer also increases.

If you are one of these people, in this article, we will give you some practical tips to start becoming someone that brands look for.

Choose a nicheThe first thing you have to know is that you can only be an influencer of some things. It would help if you chose a niche that interests you and from which you can generate content consistently. It is also essential to have some experience in that field.

Therefore, the first step related to how to be an influencer is to research and publish engaging and attractive content. That’s why it should be something you are passionate about and enjoy.

1. Create or update your profiles.

Once you define your vocation, you have to apply yourself to create social media profiles that fit that niche. If you already have them, you must work to update them and optimize them for the audience that interests you most.

Remember that most influencers stand out on one or two social networks like Facebook. Therefore, focusing on and enhancing a couple of channels is best.

1. Write an attractive biography.

Your bio is the first thing someone sees when they visit your profile, so it’s essential to grab attention and make a good impression. The public should receive all your relevant information, such as your full name, specialities or contact information.

Never give in to the temptation to lie about ​​having a more attractive biography. For example, use a real photo (look for your best picture, of course) so that the public recognizes you and creates an excellent personal brand. Consider that if you cheat on someone and it is discovered, all the work you have done to know how to be an influencer will be useless to you. You will be another liar, and you will find yourself with a pretty significant crisis.

1. Know your audience

To be a good influencer, you must know your target audience and build a community around you. You can start by analyzing your current followers, knowing where they come from, their age, or what interests them most.

Once you know what your audience wants, you can offer it to them and capture their attention.

1. How to be an influencer in 2021

We are increasingly heading towards an era in which the public seeks sincerity. Therefore, the last advice is to be a close person and not try to cover too much. The figure is that the micro-influencer is being promoted with a particular niche and fewer followers than the big Internet stars. The good thing about these is that the public is much more loyal than those who manage hundreds of thousands of people on their social networks, and it can be an excellent way to be someone who stands out.

If you want to become an influencer, these tips are just the beginning. But you will only be able to advance with a good base, so keep them in mind and build your strategy with them.

If you are a user, you have undoubtedly seen fabulous images and wondered how they do it. The truth is that there is no magic formula with which your photos for Instagram are irresistible, nor are there any secrets. However, it does not mean there is nothing to do to improve your photos.

There are many tips for creating images that capture users’ attention. Do you want to discover some?

Take care of the lighting.

One of the most common problems in photographs is the proper use of light. If you take photos for Instagram with your cell phone (something pervasive), you may need better lighting, especially when photographing indoors.

Find the best angle and do several tests until you find the best place to take advantage of the light. You can also use a spotlight or retouch the image with filters.

Don’t get obsessed with the perfect photo.

Uploading an image of a sunset in the mountains to Instagram can be the most impressive thing in the world, but not all of us are lucky enough to live in an environment of this type.

If you are looking for the perfect image, you will likely not upload anything to your Instagram profile. Plus, many everyday opportunities can be a great fit and bring you new likes and followers. With a bit of imagination, even a chip on an old wall can have its appeal.

Also, keep one thing in mind: you can’t live off a single photo. So, even if you nail the perfect image, you’ll have to keep looking for new opportunities for your Instagram photos.

Use filters well in your photos for Instagram.

As we have said, you can use filters if the image needs improvement. Although some think that it is the solution to turn mediocre ideas into great photos for Instagram, the truth is that it is best to make it good without additional help. What’s more, sometimes the filter can damage it.

Try several filters until you find the one that fits the style you want to give to the photograph. And if none convinces you, don’t put it on. Take advantage of the hashtag #SinFilters, and you will succeed more than with a lousy retouch.

Additional applications

If you don’t like Instagram filters, or they don’t give you what you’re looking for, you can take advantage of one of the many photo retouching apps. Some are very advanced; you can remove the background, apply selective filters to certain parts of the image, and much more. One of the best-rated is, although many others can help you.

Passion is the key to taking good photos for Instagram.

The best way to get your Instagram photos to attract attention is to show that you like what you do. If you put effort and love into it, everything else will come sooner or later.

What have you done so far to succeed on Instagram? Has it worked for you?

The world of online marketing is full of concepts, some of which come from other disciplines, such as art. For example, every professional needs a good portfolio showing he knows what he does. In this article, we will talk about what a digital portfolio is, some things it should have and how it is done.

What is a digital portfolio?

Let’s start with the basics. What is a portfolio? This is a compilation of the most outstanding projects done by a professional. In the case of digital marketing, it will focus on jobs that define the type of professional and the experience they can provide.

In many cases, the portfolio can determine a client’s intention to choose or not choose the services of the person who has it. Therefore, it is crucial to have an excellent catalogue to demonstrate that you are the person or organization your target audience needs.

That is, to the question of what a portfolio is, the most straightforward answer is that it is a virtual business card.

How to make a digital portfolio

A digital portfolio can vary depending on the professional who maintains it. A graphic designer will need a visual medium, while a graphic designer can use one with fewer resources.

A portfolio should be easy to access. Therefore, it is customary to use a website that functions as a showcase. In it, you can upload the best works or link to the projects that best define our professional style.

A portfolio’s main objective is to sell and capture attention, showing excitingly why your offer is the best. Furthermore, it must be supported by a real foundation, especially when it comes to a . If results are shown, they should be authentic and not alter the graphs to make it look like everything is working better than it is.

Elements included in a digital portfolio

What should a portfolio include? This also depends on the type of job you are targeting. For example, if you are a graphic designer or photographer, you will need the public to see your best creations. A can serve you very well as a portfolio.

In the case of an online marketing portfolio, it is best to show some of the projects that have been worked on and the testimonials of those responsible, highlighting the professional’s strengths.

If you have obtained an award or recognition for a particular project, you cannot stop showing it. It also doesn’t hurt to put guest articles on some page talking about what you know how to do. This way, you can gain authority in your sector and show that you are not a “smoke salesman.”

Do you still need to get a portfolio yet?

Now that you know what a digital portfolio is, you may realize you already have it, although it needs a few tweaks.

Or not; you need a portfolio as soon as possible. And not only that, but position it well to reach your target audience. We can help you with the latter at serprisers. Talk later?

Below, we will provide you with a list of the best SEO modules for Prestashop, providing you with direct links to the Addons store and describing their functions and what they are used for.

• Advance Search 4: One of the most complete modules for creating product filters. It generates different friendly URLs for each filter, and it is possible to incorporate a description and modify the title and meta-description of these pages. It allows instant Prestashop search and can be integrated into different website areas on the main page and in categories. It is a must for large stores with more than 5,000 products. Above all, it makes navigation much more accessible for users. Well configured, it can work wonders.
•  Noindex, follow: This module implements the possibility (although from here, we believe that it should be integrated into Prestashop itself) of putting the product, category, CMS pages, manufacturers and brands as index/noindex, follow or nofollow.
• It comes in handy when there are categories with few products and no text, which can impact the quality of the website and harm the rest of the website in terms of positioning. We need to consider the possibility of automatically putting the index categories in case certain conditions are met, but otherwise, it is a handy module in certain Prestashop stores.
• Canonical SEO URLs: Another of the most common modules on web pages. Especially in stores with variations of the same product due to its colour, size, dimensions, etc. You have to be careful since it is possible that you are not interested in implementing canonical in certain products or categories, and you must always consult with the implementation, or directly, that they are in charge of doing it.
• You have the possibility of making canonicals towards products, categories or a custom URL that you choose. It is complete in this sense and is one of the reference modules when addressing this problem.
• Pretty URLs: We enter dangerous territory when we talk about this module, whose function is to eliminate the IDs of the Prestashop URLs, both on the product pages, categories… etc. The URLs are indeed cleaner, but on specific occasions, when trying to use an external module, there may be incompatibilities, or you may notice erratic behaviour. We recommend NOT using this module, although we often find clients who already have it installed and must adapt.
• Redirect Management: On a day-to-day basis, it is expected to make some redirection to maintain the positioning of the product or category we are touching. For example, when deactivating or eliminating a variety from which we will no longer have more effects, we want to maintain the possible traffic it could bring us. That’s where the 301 redirects come into play. Although the usual thing is to manage them from the .htaccess file, to facilitate this task for not-so-technical users, it can be done from the Graphic Line module, which allows the necessary redirects to be managed by both the users themselves—store owners, as well as the person responsible for positioning the website.
  • SEO Expert: This module is one of the most powerful when working on an online store that has yet to go through any SEO or freelance agency. It allows you to modify titles and meta-descriptions in bulk by adding certain conditionals (by categories) and adding specific values ​​such as product title, price, primary type, prefix, etc. It also allows you to create custom OpenGraph tags for products since, By default, they take the default data of the product. We believe it is overpriced for its “real” utility, but it is another option to cover another part of web positioning.
  • Winamic Obfuscator: Highly recommended module for large websites with over 10,000 URLs. Allows obfuscation of internal and external links to avoid losing link-juice or crawl budget. It can be obfuscated directly in the descriptions of categories and products, as well as in the Prestashop .tpl files. The developer support is excellent, and in case of any improvement, they will be happy to implement it. It can be beneficial to unlink certain website sections, such as labels, and leave their functionality facing the user.
• CategoryFields: Depending on the themes and versions of Prestashop, it is advisable to enter another description in the categories. This module allows us to create an additional field to put text wherever we want. Generally, the original definition of the categories is placed below the products, and the CategoryFields field is set below the h1 so that Google sees a brief description with the key terms, which can also be used for the users themselves and add filter buttons (in this case you can use the Advance Search 4 mentioned above).
  • Adding a hook (a piece of code) in the Prestashop .tpl files may not be the best option if you don’t have a lot of experience. This functionality is already built-in in some themes like Warehouse, and this module would not be necessary.
  • SEO by DevBlinders: This complete and FREE module is reminiscent of the WordPress YOAST SEO traffic light. It guides you with recommendations to optimize products and categories based on rules that this team of professionals has worked out well. On its website, you have a video explaining its functionalities. They also have several add-on modules for Prestashop that make life much easier.

Other valuable modules for Prestashop

• We also provide you with a list of other valuable modules for the day-to-day running of your store.
  • Product Catalog Module (CSV, Excel) Import: Import/update products en masse from CSV or Excel files. It is beneficial, especially in those stores with a large volume of products that need to synchronize with an external ERP or directly to make massive product changes.
  • Doofinder: This is an excellent alternative to the default Prestashop search engine. It is one of the most complete and user-friendly search engines. One of the main clients that has it is PCComponentes, where you can see how it works and the ease it gives the user when searching for products in your online store. The negative part is that its use has a monthly cost depending on the volume of searches you have in the store. However, if it improves the conversion rate by giving a better user experience, it is worth the investment.
  • Thunderfinder: The “free” alternative(no monthly cost) to Doofinder. It is very similar in terms of the user part. It also has an instant search function, and from what we have tested, it looks perfect. It is still a bit green in some parts, but we see a great future if it continues with the intention of being a single payment and continuing to implement improvements and new features. You can try the demo.
  • Premium Google Analytics Enhanced E-commerce: One of the most complete modules for tracking the visits and sales of your online store in Google Analytics. It allows sending sales from the back office if the user has an ad blocker in their browser, which is increasingly common. It depends on the version of Prestashop you use. A .tpl file may have to be modified, but it is very well-detailed in the module’s documentation. Luckily, for Prestashop 1.7, you don’t have to make any modifications (as long as you don’t use combinations, in which case you have to modify a file). It also allows integration with Google Ads and the remarketing section.
  • WhatsApp Chat: Module so customers can contact you through WhatsApp, one of the most common forms of customer service currently. It allows extensive configuration with different schedules, sharing URLs, etc. Customization of messages, icons, and devices, being able to choose several phones depending on the type of page. Combined with WhatsApp Business, it is one of the most powerful tools for a small store.
  • Google Merchant Center: Ideal complement to generate the data feed for Merchant Center in case you want to do SEM in your online store. It allows extensive configuration based on categories, product prices, etc. It has the possibility of incorporating a CRON call to auto-regenerate the product catalogue automatically.
  • One Page Checkout: Module to combine all the cart steps on a single page, increasing the sales conversion ratio and, consequently, the income and sales of your online store. It allows many configuration and customization options when making payments. It is one of the most complete in the Prestashop module store. Integration with all payment methods, account creation, guest orders, ability to customize cart style, redirect cart page on request, etc.
  • Cart Abandonment Pro: This is a complete module to recover carts abandoned by potential customers. Increase cart closing rate considerably. It allows you to create several reminders based on the customer profile, hours or days since cart abandonment, type of discount, etc. Depending on the type of your e-commerce, it may be an essential module.
  • Estimated Delivery: If you want the customer to see the estimated delivery of the orders, this module is what you are looking for. Allows the configuration of the estimated delivery of all products based on the transportation method. It helps improve the rate of adding products to the cart on the product page. Very easy to configure.
  • LitespeedCache: This is an almost essential cache module if you want to improve the speed of your Prestashop store. Your server also needs to have Litespeed technology to use it. It is the “connector” of this type of cache from which the stock can be configured and cleared. Indeed, it does not have nearly the configuration options of its counterpart in WordPress, but we have to adapt to what there is now. Recommended (in case you have a compatible server). It is recommended to implement LSCrawler together, although this requires a little more advanced knowledge. 
  • Mass Edit: This is a necessary module if we have an online store in Prestashop, especially when we have a specific volume of products and we want to make massive modifications simultaneously. It saves us a lot of time (and time is money!) since it allows us to carry out joint actions simultaneously, such as mass assignment of categories, price reduction, elimination of attributes, and everything you can think of. It also has filters by name, category, etc.
  • NTBackup: One of the most potent modules for backups and migrations. Although you can natively make a backup copy of the database from Prestashop, it does not allow you to make copies of the files, which this module does, and it also compresses them into .rar files and creates an installer in a single file. It is not a module that you usually have to use a lot since the hosting where you have the website hosted should take care of the backup copies, but it would not be the first website that we see that the hosting does not have backup copies and then we get the hands-on deck in this regard. It doesn’t hurt to make a copy every week (or depending on the work/sales of the store itself) to avoid more significant problems.
  • Redsys: This Innovate module provides many functionalities to the official module of this payment platform. It allows you to make returns manually and incorporate multiple payment gateways if necessary. You can also see the entire list of transactions from there without entering your bank’s platform.
  • Redsys insite: The perfect complement to the One Page Checkout module since it allows you to integrate the entry of the bank card data on the same order page, further reducing the purchase steps and streamlining the process, which increases the conversion rate. Innovate also develops this module, and the support offered by this agency is lovely. They are always looking for possible improvements to incorporate.
  • Promotions and discounts 3×2: If you want to make offers or discounts in your online store, look no further. This is the definitive module for making discounts on products, categories, etc. Very complete and potent. It will allow you to make discounts by quantity by type, activate or deactivate promotions, set the date of the upgrade, and give priority between the different offers conditional on price, total cart amount, user registration date, day of the week, text string in the URL (to offer discounts to visitors through Google Ads to improve conversion) and many more options. It can’t be missing from your store.
  • PayPal with surcharge: If you have an online store, PayPal is one of the best-known online payment platforms and most used. Unlike Redsys, it has more commissions passed on to the seller. If you want to pass these costs on to the buyer, you can purchase this module, which adds the commission price to the buyer in the purchasing process. 
  • Shipping by zip code: Give Prestashop’s feature of charging for shipping by zones a boost and now organize it by zip codes. Carriers charge shipping by postal codes, and you can only sometimes configure it natively in Prestashop, which is why this module will be great for you, depending on the needs you have in your online store.