Image geolocation and its impact on SEO

Image geolocation and its impact on SEO

In the world of SEO, any detail can make a difference. Geolocation is one of them. If you incorporate this technique into your positioning strategy, you can improve your visibility on search engines like Google, translating into more visits and, ultimately, a higher return on investment.

But what does image geolocation consist of? It is about associating a geographic location with the images you publish on your website. By doing this, you are giving Google additional information that it can use to improve your search experience. However, a debate continually arises as to whether this technique is effective. Does Google take into account that an image is geolocated? In this article, I tell you my personal experience and how you can geolocate pictures free of charge.

What is image geolocation?

Image geolocation is a technique that consists of associating metadata with images that are published on a website. This metadata includes information about the geographic location where the photo was taken, such as GPS coordinates. By associating this information with the image, the exact location of the picture can be identified on a map, improving web positioning and user experience. In case you didn’t know, when you use

your smartphone to take photographs, it saves different information and metadata, including the location of the image

Image geolocation is especially useful for local businesses or those that offer services in a specific region. Using this technique, your website is more likely to appear in the first search results when someone performs a search related to your geographic area.

Geolocation of images: an essential technique to improve the visibility of your website

In the digital age, an online presence has become vital to the success of any business. For a website to be successful, it is necessary to implement SEO strategies that are effective and help it rank in the first search results of Google. The geolocation of images has become a beneficial technique to improve the visibility of your website.

How is an image geolocated?

If you need to geolocate an image to know its exact location, there are several options you can use. The easiest way is to use the geolocation information embedded in the picture, known as EXIF ​​data. You can use free online tools like GeoImgr or Jeffrey’s Image Metadata Viewer to extract the location information.

Using mapping tools like Google Maps or Bing Maps, you can also geolocate an image. Drag and drop the image onto the map, and the device will provide you with the exact location of the picture. In addition, these tools allow you to view the site on the map and obtain additional information, such as the address and coordinates.

On the other hand, if you have a large number of images that you need to geolocate, you can use specialized software such as Geosetter or HoudahGeo to make the geolocation process more efficient. These tools allow you to add geolocation information to multiple images simultaneously, saving time and effort.

Tools to implement the geolocation of images on your website

Image geolocation is an important feature that can improve user experience and provide valuable information about the location of your images.

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GeoImgr is an online tool that you can use for free but with some limitations. It allows you to work with the location information embedded in the EXIF ​​data of your images. With GeoImgr, you can view and edit the location information of your photos quickly and easily, allowing you to easily add, delete or modify the location information of your images.

To use GeoImgr, upload the image you want to geolocate or edit to the GeoImgr website. Once the image has been uploaded, you can see location information embedded in the image’s EXIF ​​data, including latitude, longitude, and altitude. GeoImgr also lets you view other EXIF ​​information, such as the date and time of the photo, camera model, and exposure settings. Among the pros of GeoImgr is its ease of use and availability online, which means you don’t have to download any software to your computer to use it. Additionally, GeoImgr is a free tool, making it even more attractive for those looking to save money.

However, a disadvantage of GeoImgr is that it only works online, and you have a daily usage limit of 5 images, so you will have to use an alternative if you want to geolocate a good number of pictures at once.


GeoSetter is a free tool for Windows that allows you to work with geolocation information and other EXIF ​​data in your images. With GeoSetter, you can add, remove, and edit location information to your photos quickly and easily. To use GeoSette r, open the program and load the images you want to geolocate or edit. Once the pictures have been uploaded, you can view the location information embedded in the EXIF ​​data of each image in an easy-to-read table.

You can also see other EXIF ​​information, such as the date and time the image was taken and the camera model used. You can use the location map tool to add location information to your photos. GeoSetter allows you to search for the exact location on the map and add the latitude and longitude data to the picture.

Among the pros of GeoSetter are its ability to work with large amounts of images simultaneously and its functionality to edit multiple EXIF ​​data fields, not just location information. Additionally, the tool is free and available for download directly from the GeoSetter website. However, a potential downside to GeoSetter is that it only works on Windows operating systems. Also, the program’s interface can be a bit overwhelming for those who don’t have

Related questions

➤ Can I geolocate an image on Google if I don’t know the exact location?

Yes, it is possible to geolocate an image on Google, even if the exact location is unknown. To do this, you can use various online tools to analyze the image for clues that indicate its place, such as the presence of recognizable buildings or monuments in the photo, vegetation or weather. It is also possible to use the information obtained by doing a reverse image search on Google to find websites and social networks where the image has been published, which can provide more information about its location.

➤ Is it legal to geolocate images?

Image geolocation is not illegal as long as it is used ethically and legally. Image geolocation is a legitimate and helpful process to identify the geographical location of an image. It can be used for different purposes, such as research, security, urban planning, advertising and marketing.

➤ What type of information can I add to an image?

Some examples of information that can be obtained by geolocating an image include the country, state, or city where the photo was taken, the exact latitude and longitude of the location, the time and date the picture was taken, and in some cases, information about the climate and the natural environment. In addition, by geolocating an image, it is possible to obtain additional information about nearby places, such as museums, monuments, restaurants or shops, which can be helpful for travellers or tourists.

➤ What is the best program to geolocate an image?

Several online tools allow you to geolocate images, and one of the most popular among users is Geosetter. This free software tool can be downloaded and installed on your computer and offers many features and functionalities to geolocate images quickly and easily. Geosetter is especially useful for those who need to geolocate large amounts of pictures, as it allows location information to be added to multiple images simultaneously.


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