Facebook & Instagram ads
We build and manage targeted paid campaigns — audience research, creative, copy and budget pacing — and optimize toward cost-per-result, not just reach, so spend turns into leads and sales.
SOCIAL MEDIA MARKETING
Service Overview
Social Media Marketing
Social media marketing only matters if it moves the business. Posting for the sake of posting builds vanity metrics; a real strategy builds an audience, nurtures it and converts it. We combine consistent organic content, targeted paid campaigns, active community management and clear reporting so social becomes a channel that drives followers, engagement and — most importantly — paying customers.
SerpRisers runs social media as a growth channel, not a posting chore. We combine consistent organic content with targeted paid campaigns, active community management and clear reporting — so social actually builds an audience and converts it into customers. Strategy, creative and ads are handled in-house and tied to your business goals.
- Facebook & Instagram ads
- YouTube channel management
- Content creation & scheduling
- Community management
- Influencer partnerships
- Social analytics & reporting
Why SerpRisers
Why choose us for Social Media Marketing
Paid + organic, together
Ads and content work as one system, so spend amplifies what's already resonating.
In-house creative
On-brand graphics, reels and ad creative produced consistently, not outsourced and generic.
ROAS-focused ads
We optimise toward cost-per-result and return on ad spend, not reach for its own sake.
Real community management
We respond in your voice and turn engagement into relationships and sales.
What you get
What’s included with Social Media Marketing
We start with the business goal and work backwards to the content and campaigns that achieve it. That means a defined content pillar strategy, paid ads pointed at the right audience with the right offer, and a feedback loop where analytics tell us what to do more of next month.
YouTube channel management
We handle channel strategy, video SEO, thumbnails and publishing cadence so your videos get discovered in search and suggested feeds and build a subscriber base over time.
Content creation & scheduling
We produce on-brand graphics, reels and copy mapped to content pillars, then schedule them on a consistent calendar so your feed stays active without you posting manually.
Community management
We monitor and respond to comments, DMs and mentions in your brand voice, turning engagement into relationships and catching service issues before they become public complaints.
Influencer partnerships
We identify creators whose audience matches yours, handle outreach and briefs, and run collaborations that put your brand in front of warm, relevant audiences.
Social analytics & reporting
We track reach, engagement, follower growth, ad ROAS and conversions, and report what's working so each month's plan is built on data rather than guesswork.
Our approach
Our Social Media Marketing process
- 01
Strategy Creation
Develop a social media strategy aligned with your business goals and target audience.
- 02
Content Planning
Build a content calendar of engaging, shareable posts mapped to clear content pillars.
- 03
Campaign Execution
Run organic content and targeted paid campaigns to reach and grow your audience.
- 04
Analysis & Optimization
Monitor performance and continuously optimize creative, targeting and spend for better results.
Full-service digital growth
SEO & marketing services we offer
Search Engine Optimization
Full-funnel organic growth, end to end.
Learn more →Local SEO
Win the Google Map Pack and near-me searches.
Learn more →On-Page SEO
Content, schema and Core Web Vitals, page by page.
Learn more →Link Building
White-hat backlinks and digital PR.
Learn more →E-Commerce SEO
Rank products and grow store revenue.
Learn more →Social Media Marketing
Ads, content and community that convert.
You are hereWeb Design & Development
Fast, SEO-friendly sites that convert.
Learn more →App Development
iOS, Android and cross-platform apps.
Learn more →Who we help
Industries we serve with Social Media Marketing
D2C & E-CommerceRestaurants & HospitalityBeauty & CosmeticsFitness & WellnessEventsReal EstateEducationLocal Services
Our stack
Tools & technologies we use
M
Meta Ads Manager
Facebook & Instagram ads
B
Buffer / Hootsuite
Scheduling
C
Canva + Adobe
Creative production
M
Meta Business Suite
Community management
N
Native Analytics
Performance tracking
L
Looker Studio
Cross-channel reporting
Pricing
Social Media Marketing packages
Set your real prices in the packages array. “Custom” is shown by default.
Starter
For small businesses getting started.
Custom
- Initial audit & strategy
- Core on-page optimisation
- Monthly reporting
- Email support
Most popular
Growth
For businesses ready to scale.
Custom
- Everything in Starter
- Expanded keyword targets
- Content + link building
- Bi-weekly reporting
- Dedicated specialist
Enterprise
For ambitious, competitive markets.
Custom
- Everything in Growth
- Full-funnel strategy
- Priority execution
- Custom dashboards
- Weekly calls
FAQ
Social Media Marketing — frequently asked questions
Only the ones where your customers actually are. We recommend focusing on two or three platforms and doing them well rather than spreading thin across all of them — the right mix depends on your audience and offer.
We create it — graphics, reels, captions and ad creative — on a consistent calendar. We'll use your product photos and brand assets where available, and can arrange content shoots if needed.
Ad spend is separate from management fees and depends on your goals and market. We start with a test budget to find what converts, then scale the campaigns that work.
By outcomes that matter — leads, sales, ROAS and qualified followers — not just likes. You get regular reporting tying social activity back to business results.
Turn followers into customers
Get a free social media review and a plan to grow engagement that actually converts.
What does social media marketing include?
Social media marketing connects useful platform content and relevant offers to customer actions. Content production, paid distribution and community response should have an agreed scope.
Choose the right scope
Organic publishing tests messages and builds ongoing communication; paid campaigns add controlled distribution and cost. Their reach and attribution measures are different and should not be combined uncritically.
A practical implementation example
Illustrative example: a local studio gets video views but few appointment requests. Test an objection-answering video with a relevant booking page and track qualified appointments rather than views alone.
- Choose an audience, offer and qualifying business action.
- Agree creative concepts, permissions and the response owner.
- Test links, campaign tags and enquiry handling before distribution.
- Compare lead quality and campaign cost, documenting attribution gaps.
Evidence to review before commissioning work
Ask for creative versions, expenditure, attribution windows and qualified outcomes. Platform reach multipliers and monetisation cannot be guaranteed.
This example explains an approach; it is not a completed client case study. Discuss relevant project references, permission to share them and the reporting scope before work begins.
Related implementation guides
- Social Media Strategy: Plan Content and Measure Enquiries
- Instagram Reels vs. TikTok: Where Should Your Brand Focus?
Compare the full service scope or discuss your requirements.