Keys to using structured data and SEO

Keys to using structured data and SEO

Back in 2011, those who are still the giants when it comes to online search engines (Google, Bing, Yahoo and Yandex) joined forces to create a series of standards when structuring a web page to universalize as far as possible the language by which web pages and search engines communicate.

In short, they created a common framework for users to cement their online positioning for the different search engines. The fact is that, six years later, only 16% of marketers intend to adhere to said framework. How can SEO positioning be improved through structured data, and how can it be improved?

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